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How to be successful Fashion Designer in 2020

Jobs in Fashion

Do you think Fashion Designer stitch? Or Fashion Designer make illustration using colors or computer? In 2018 every field is completely changed by Innovation Management and Internet Technology,  Fashion Designer’s work also changed around innovation and internet. Innovation in research methods has become primary work of Fashion Designers. Research about textile, design, comfort, usability, quality, manufacturing, retail, e commerce has become old topics. To be successful Fashion Designer, one must study to optimize the innovation process to disrupt the disruption caused by big global giants who are changing, challenging and shifting Fashion Designers into non – art but engineering skill workers. Data analysis, neuro maketing, anticipatory shipping, global supply chain, operation research, ad brainwashing etc has killed the market of natural designs born out of designers brain.

Are you ahead your time? IR (Industrial Revolution) has always changed the fashion. IR1 Stem Engine, It was shift from hand made to machine made textile; IR2 mass production, designer clothing become cheap and available to all; IR3 Computer, Use of CAD, CAM, CNC in designing and manufacturing of textile, pattern and Internet ecommerce, online selling.  There was a seismic moment in the late 1960s, when youth quaked and rebelled, and a dynamic young couturier named Yves Saint Laurent came up with a novel idea—ready-to-wear—that democratized fashion, broke down old class hierarchies, and made designer clothing accessible to all. Automotive mass production system from Ford and Toyota was mixed with creative fashion industry first time for lean manufacturing, line balancing, six sigma quality and just in time. Then fashion was influenced and mixed with mechanical engineering, In 1980 fashion was mixed with computer technologies such as CAD, CAM, Advance designing software and manufacturing technology.  BY 2010 internet taken over the fashion world and connected consumer demands were not limited to local fashion. As a result fashion designers has to observe and design as per global fashion trend even for local market. By 2020 AI, AR, Smart Textile, IOT, Intelegent Clothing, Carbon Fiber etc. become common as per current trend projection and the work of fashion designer will involve much more technology than just creativity. 

Due to Facebook, Google, Amazon, people only saw what they searched in past, this leads to boost mass production and kill innovation in Designers’ mind, art and illustration. People buy what they watch on Android or iOS phone. Dream dress, illustration, sketch, colors has become less in trends. The biggest challenge Fashion Designers face and solve both comes from Technology. If Technology is changing Fashion Designers work, the amalgamation of completely different field Technology is helping Fashion Designers to be successful.

In short, any Fashion Designer must practice and master any other unrelated field’s “Technology”. Fashion Designer can study about innovation in video blogging, Fashion influencer, social media selling, search engine optimization, data analysis, cognitive neuromarketing, storytelling, advertising, psychology survey, Forecasting & trend analysis and other process management. Only Stitching and sketching is not Fashion Designer’s work.

Similarly other technologies are changing fashion world and our education institutes play major role in this, While the creative part of the fashion designing is highly vital, the management skills that are changing as also necessary. Fashion Institutes not only help the future students to build skills but also enable them to have open prospect for the future technology change. 

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Current Jobs in Fashion Industry

Jobs in Fashion

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If you have required amalgamation art (BA), science (BSc) and commerce (BCom) skills, you can apply for highly paying following jobs in fashion industry.

  1. Neuromarketing
  2. Brand Intention Engineer
  3. Fashion Blogger ( Affiliate Marketing)
  4. Sales Psychologist
  5. Consumer Data Analysis & Forecasting

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  1. Nuromarketing

Fashion Neuromarketing managers manipulate consumers’ brain to promote their clients’ clothing lines and accessories in television commercials, in-store promotions, billboards, newspapers, magazines and catalogue. They develop brainwashing campaigns for their fashion clients and may create ads for display in locations like shopping malls and on buses. Neuromarketing in media ranging from movies to blogs is another way fashion advertisers can get their products noticed. Medical Neuroscience and cognitive science use in developing ad and marketing campaigns can be a great asset to those in this field.

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2. Brand Intention Engineer  

If you can improve existing products and develop and create new products by predicting consumer desires and coordinate with product development and market research departments, then you can apply for a brand intention engineer job. Basically you have to examine what drives people to buy or reject a product. Combine quantitative data with market knowledge to better promote a product. You must be able to make problem statement, questionnaire, perform surveys, decide focus groups and explain solution or future product to help attain success for a product.

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3. Fashion Blogging and Vlogging

The lines of buyer and seller are blurring, in reality every buyer is selling something and vice versa. Online business want buyers who can create review content which entices customers to shop and come back for more. Product review need to be realistic, skilfully written to encourage buying, email newsletters and blogs require good feedback features, while video blogging needs sharp script and planning. Prove your editorial skills by writing – and keeping up – video blog. Ensure it has a focus, and demonstrates that you can consistently promote specific product.

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4. Sales Psychologist

You must complete extensive psychological studies theoretically, however classroom courses are simply not in-depth enough. You must study and analyze people and explore behavioral like neuroscience, anthropology and sociology. It is very time consuming as everyone is different. 

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5. Buyer Data Analysis & Forecasting

Sophisticated machine learning has turn out to be a more fundamental part of the fashion business, as brands are progressively more focused on forecasting and controlling what consumer was searching for in recent past.  Foresting Managers by using correct data analysis and forecasting techniques could increase operating margin by more than 50 percent. Students should know simple statistical analysis but it is must to know AI and deep learning to predict and personalize recommendations at an individual buyer level ( Hyper Personal Marketing). 

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About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production.
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