This post is for our Fashion Ecommerce SEO classroom students and it can be useful for you Whether you’re:
- The SEO manager for a bigger ecommerce company looking to demonstrate the ROI of SEO.
- A smaller online business owner trying to find scrappy ways to grow your business.
- Or a growth marketer looking for innovative and highly effective ways to increase traffic.
Ecommerce SEO is the process of making your online store more visible in the search engine results pages (SERPs). When people search for products that you sell, you want to rank as highly as possible so you get more traffic.
There are following diffrent areas where ecommerce SEO understanding needs to focus:-
- Lay the foundation for strong ecommerce SEO
- Get to know your industry and audience
- Conduct keyword research
- Optimize each page of your on-site content
- Build authority for your site and brand
- Check your site for SEO problems and errors
If you are running an Ecommerce store, then you should be using HTTPS sitewide!! Almost all ecommerce stores feature many forms which collect personal details from users. So it’s good practice to make sure ALL information is encrypted (not just credit card details). Like with all SEO campaigns, Ecommerce SEO should begin with keyword research. If you have Ecommerce tracking set up in Google Analytics, you can get a rough sense of the most important pages.
With more and more online traffic coming from mobile and tablet devices, it’s imperative to use a mobile-friendly, responsive design for your website.
Find keywords for your homepage and product pages, Be careful to not choose keywords that are too broad or too competitive. If the match is too broad, you likely will end up with a high bounce rate and low conversion rate because of people clicking through to your site and not finding what they are looking for. Additionally, if you go after keywords with high competition, it will take a long time to achieve high rankings.
Users are quick to leave a website if it takes too long to load. Install Google Analytics so you can start collecting data and getting insights right away. A Google Webmaster account will give you access to tools that help you learn about your site as well as manage things such as crawler access, sitemaps, and URL preferences.
Chances are, your competitors are ranking for keywords that you haven’t even thought of yet.
To take advantage of these keywords, you can do a simple Google search for what they are ranking for.
Every 60 seconds, 700,000 Google searches are performed. That’s a lot. And, want to hear something even crazier? The average consumer processes 100,500 digital words on a daily basis. So, with all this information, how do you make sure customers find you in the search engines?
A few years ago, a study found that only 4.8% of searchers make it to the second page of search results. Page 3? Only 1.1%. I suppose that’s why they say the best place to hide a dead body is on page two of Google.
Your rank on the first page matters as well. The same study found that the top result grabs 32.5% of traffic on average. The second result grabs only 17.6%. By result six? You’re looking at less than 5% of traffic on average.
Add long-tail keywords to your ecommerce site. Put them in the names of your products and their descriptions.
Long-tail keywords don’t have as high of a search volume. This means there is less competition from other brands using keywords for their SEO strategies.
All major search engines, such as Google, use bots to index the information contained on websites. These automated bots are also known as web crawlers.
The information on these pages is stored in the search engine’s index.
When a consumer searches for a term, the search engine references the index and chooses the pages with the most relevant results.
- Prioritize pages: Which pages on your site get the most traffic? Start with them. Additionally, if you want people to focus on a specific or flagship product, optimize for that product first.
- Create a workflow: SEO requires you to meet lots of specific requirements. Choosing keywords, adding meta data, naming your images correctly, adding image alternate attributes, and incorporating related keywords all fall under this category.
- Check out the competition: Your ecommerce SEO strategy should be designed to outwit the competition. Look at your top competitors’ sites and check out their SEO efforts. Identify ways to make yours better.
Content entices your potential customers to spend more time engaging with your brand—helping them feel much closer to your brand than they otherwise would. If your content is scattered all over the place on your site without any real structure, you will be working against your other efforts to improve organic traffic.
Internal links to content are one method to help refine the structure of your site and boost your chances of getting discovered.
Including similar product links to your each product and each category pages inside your posts will capitalize on the SEO traction you earn from your blog articles to help guide your audience to specific product pages.
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