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The next big mix of Facebook + Amazon or Android + eCommerce or Banking + eCommerce?

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Not in global but in Indian context, Amazon can face tough time after Flipcart Walmart deal recently. Globally what can be the next big thing? What if social media is mixed with eCommerce such as Facebook + Amazon? What if Android starts own e-commerce? An online banking app Paytm is most successful eCommerce in India so Banking + eCommerce is also in race. Social media only have personal detail but banks have financial details which is more relevant for eCommerce purchase & advertisement targeting.

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Besides crude demographics and geographies, the most logical hooks for ads are Facebook users’ expressed preferences — the books, music, and movies they’re increasingly listing on their profiles. And who has the best data on what consumers will buy? Why, Amazon.com, of course. The logic of a combination — a mixing of the two platforms with huge databases of consumer preferences is, at least on the surface, compelling.

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This integrated platform will also help you figure out what kinds of gifts your friends might like by letting you better search for your Facebook friends’ Amazon Wish Lists and by pulling in information from your friends’ profiles. Of course, it will remind you of Facebook friends’ birthdays, too. It will show you interests you have in common with your friends, and it will show you which items are popular with all the people in your social graph.

Mixing Netflix and Facebook? Netflix doesn’t sell anything other than access to video, but the real value to video is using it to draw a crowd, then monetize them in other ways. Facebook has a lot more dedicated users than Netflix has subscribers, and could easily convert a bunch of them into paying video customers. Netflix has to fight tooth and nail to garner its new members. A Facebook/Netflix combo could serve as a very potent distraction, keeping shoppers’ minds off of Amazon altogether.

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Android probably understands you more than you understand yourself. But the real catch is in the way Android interprets all these personal data and pieces information together in order to make it irresistible for its advertising customers. Android is poised to make the best out of your data. It’s a virtuous cycle where Google understands what data it needs, how to better interpret it, how to better collect it and what else to collect. Android ecommerce might debut in India around Diwali 2018. Google seems to have backed out of investing in Flipkart after seeing Walmart shareholders get jittery post its $16 billion deal to acquire 77 percent of Flipkart.  The report further notes that Google’s Tez payments platform was “launched with the idea of populating the seller database”. Mukesh Ambani led Reliance Industries and Facebook are also reportedly planning to diversify their offerings in India’s $200 bn worth ecommerce market.

 

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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Clothing in Oldest Civilizations of the World

Clothing in Oldest Civilizations of the World

India

China

Peru

Mexico

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India

Geographical influence was ranging from Shortugai, Oxus River, Kazakhstan, and in the west Sutkagan Dor, Iraq.  One of the earliest Neolithic sites in the Indian subcontinent is Bhirrana along the ancient Saraswati riverine system in the present day state of Haryana in India, dating to around 7600 BC.

Evidences for textiles in Indus Valley Civilisation are from impressions made into clay and from preserved pseudomorphs. One fragment of colored cloth is available in evidence which is dyed with red madder show that people in Harappan civilisation dyed their cotton clothes with a range of colors. Men wore a long cloth wrapped over their waist and fastened it at the back (just like a close clinging dhoti). Turban was also in custom. Evidences also show that there was a tradition of wearing a long robe over the left shoulder. The normal attire of the women at that time was a very scanty skirt up to knee length leaving the waist bare. Cotton made head dresses were also worn by the women.

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China

Early evidence for Chinese millet agriculture is dated to around 7000 BC, with the earliest evidence of cultivated rice found at Chengtoushan near the Yangtze River, dated to 6500 BC. Chengtoushan may also be the site of the first walled city in China.

Archaeologists have found thousands of year old artifacts such as stone beads, ornaments, and woven silk. These findings were the clear representation of the uses of clothing in Ancient China. Poor people used hemp clothes which were durable, loose fitting, and comfortable to work in the field. On the other hand, Rich people clothes were made of up silk.

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Peru/Colombia (Andean)

The earliest evidence of agriculture in the Andean region dates to around 4700 BC at Huaca Prieta and Paredones. The oldest evidence of canal irrigation in South America dates to 4700 to 2500 BC in the Zaña Valley of northern Peru.

Having been heavily influenced by the preceding Paracas culture, which was known for extremely complex textiles, the Nazca produced an array of beautiful crafts and technologies such as ceramics, textiles, and geoglyphs (most commonly known as the Nazca lines). They spun vegetable fibers to weave into textiles and mats for housing. Weaving was an important artistic achievement of the ancient cultures of Andean. 

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Mexico (Mesoamerican / Mayan)

The Coxcatlan caves in the Valley of Tehuacán provide evidence for agriculture in components dated between 5000 and 3400 BC. Similarly, sites such as Sipacate in Guatemala provide maize pollen samples dating to 3500 BC.  

At the same time, cotton, yucca and agave were exploited for fibbers and textile materials. Ancient Maya women had two natural types of cotton to work with, one white and the other light brown, called cuyuscate, both of which were commonly dyed. Elite women were also given the opportunity to work with the most expensive feathers and pearl beads. Although actual ancient samples of textiles have not survived the tropical climate of Mesoamerica, Pre-Columbian sculptural depictions and paintings of figures wearing woven costume indicate that textiles were decorative, highly valued, and used to show elite status since the Pre-Classic/Formative period (1500 B.C.E.-250 C.E.).

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About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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22 April Earth Day, Your fashion is killing earth slowly

22 April Earth Day, You must imbibe sustainable fashion in life to make earth sustainable

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Today you must ponder about what you purchase; you are killing earth unknowingly slowly through your purchases, and also analyzing yourself if you are ultra-consumerist. First we will discuss how can be support earth via our fashion purchases and then how our mother earth’s health and security is. Google is celebrating it with a Google Doodleof conservationist Dr. Jane Goodall, who nudges us in a video a “do our part for this beautiful planet.” 1970 Senator Gaylord Nelson (D-Wisc.) founded Earth Day with expectation to make the environment a global concern and attention.

  1. Use natural and naturally produced textile such as Jute, Khadi, Cotton, Bamboo etc. It is better for the health and land of the farmers, and also protects wildlife. 

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    Select Only Natural Fiber (Image WordPress)
  2. Avoid ultra consumerism. Having as little as possible = less consumption. Can you remember the event when pompous and showy prince of Arab met with Japan’s Kind who is ultra – minimalist? Having gold dress does not make you great but your personality.                                                                                                                                           

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    Japan King and Arab Prince 
  3. Support regional manufactures and brands. Garment transport puts out a huge amount of C02 and buy reducing transportation and logistics we can help.                   

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    Source Indian Textile Journal 
  4. God is DNA and DNA is God. Don’t imbalance nature by killing animals for fashionable fur coat. You must prevent animals from dying for your clothes.                

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    PETA 
  5. Do not buy from notorious brands who are not fair with workers, government and CSR. For you it might be difficult but if you read fashion news you can help. Ensuring fair wages supports education and directly improves worker’s quality of life.                                                                                                                                                    

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    Big global brands employ kids indirectly. They do not pay workers correct salary on time.  If you search, you will find them. 
  6. Fashion fades away but style is eternal. Buy more classic dresses such as ( In Indian context) Saree, Salwar Suit, Kurta Paijama and Denim Jeans etc.                                                                                                                                            
  7. Second hand is not always second hand if you take from your father, brother, sister, mother, friends

 

Let’s check some recent happenings which are dangerous for health of our mother earth. We have observed some recent major concerns as follows. 

1) The plastic problem is more dangerous than you think. Plastic in our food-chain via ocean plankton can destroy life on earth. The Great Pacific Garbage Patch or the island of plastic in Oceans is major cause. Can we avoid using plastic material dress, shoes and accessories?  

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Great Pacific Garbage Patch (Image The Sun)

2) World lost the last male Northern white Rhino

Every year we are losing so many species which existed on earth for thousands of years. It can be another yardstick of human’s blunders.

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World lost the last male Northern white Rhino (Image Time)

3) Greenland’s ice is melting very quickly and other glaciers too.

Global warning and climate change is daily talk but only talk; consumers must understand sustainable fashion now. This can sink Small Island in ocean and sea.

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Ice Melting Rate much higher than calculated (Image Rense)

5) Human’s are woefully unprepared for mysterious and unobserved disasters. And we cannot predict future so we must maintain current situation at least that is promoting sustainability in each and every aspect of life from food, water, dress and family values. Japan & Nepal earth quack, recent Tsunami in Indian Ocean, Cyclones in USA, heavy rain in northern UK etc.

You must make a PLEDGE to Reduce Recycle and Reuse maximum possible things.

Earth Day 2018 is dedicated to providing the information and inspiration needed to fundamentally change human attitude and behaviour about plastics.

Challenge for You –

We will never understand the bad affect our shopping habits, which have on the world and the international community. We cannot change our shopping pattern in order to minimize our carbon footprints and negative impact.

Can you change your fashion purchase pattern and educate others too by sharing this article; may be this blog information can help.   

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Amazing Anthropometrics Vs Exceptional Ergonomics, How to design costume to win Olympics

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MIFT benchmark different sports and female athlete body movements

The basic objective of MIFT research is to improve existing sports-wear sizing systems of Indian Female. The study took place in Mysore on 900 young females of different sports background of age between 18 to 30 Years. Body movement measuring procedures were used that was specially modified for body type and that complied with research boundary line. Using front/back and left/right hands and legs movement, both right and left body halves of 900 females aged 18–30 years were measured in order to register their different body movement and classify them into different groups. Analysis of the measurements related to the movement documented the asymmetry arising from the different types and degrees of sports activities that helped in creating a three-dimensional moving model, according to the amplitude limitations. As a result of this taxonomy, different size charts were created and scientifically calculated to correspond to different sports female groups.

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Anthropometry refers to the measurement of the human individual

Ergonomics is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design to optimize human well-being and overall system performance.

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Extreme Yoga Body Posture and Movement were recorded to design perfect Yoga-wear

Anthropometry refers to the measurement of the human individual. An early tool of physical anthropology, it has been used for identification, for the purposes of understanding human physical variation, in paleoanthropology and in various attempts to correlate physical with racial and psychological traits.

Ergonomics is the practice of designing products, systems, or processes to take proper account of the interaction between them and the people who use them.

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Above ergonomics study suggest Backpack design for females Via

How to design a global product which has relation with human Height, Wight and other aspects of human body. For example sports-wear, endurance/validation/fitting of shoes, Jeans or clothing for Female if Average Height is so different
Indonasia – 4 feet 8 inches
Netherlands – 5 feet 8 inches

For example Anthropometric data (measurements) are used to determine the shape of handle and distance to be held from head. Designed for average size hand. The length of lead is determined from anthropometric data (length of average arms and average height of users). The hair dryer is now ergonomically designed.

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Anthropometry can suggest perfect size  for above shoes, ergonomics can suggest optimal design for user comfort

 

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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Seems Impossible But Your Order is Shipped Before You Order Them, Confidently !

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Every Second Data is Captured, Analyzed and User Profiling is done for Demand Forecasting, Political Alignment and Other use

Demand Forecasting conventionally done on sizable population data collected via survey, past sales reports, market condition, projected GDP and many more PESTEL conditions. It is very old and conventional approach used in many industries including fashion. Earlier data of single customer such as purchases, daily searches, save for latter, add to wish list, were not available for a long duration of time. What if data of single customer online orders, daily searches, save for latter, add to wish list etc are available for past 10 years?

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Conventional Survey, Data Analysis and Forecasting Method

Consider an example a female customer profile that buy female dress, suddenly start buying baby diapers. This is very common practice as a girl become mother; she has to buy baby diapers. Now take a city where population is 1 million. In that this abrupt change was observed in 100 female ecommerce profiles. Additionally baby wears diaper from 0 to 4/5 years. Now the online company can ship diaper to this city without specifying exact address based on ordering frequency of these 100 female profiles data analysis. This is just a hypothetical scenario where lots of data is required.

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Anticipatory Shipping gather data of single user for long duration.
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Data is the new oil, As Big Internet Based Companies use this data for molding & controlling future

Anticipatory Shipment get advantage of long duration analysis of a customer profile based on his/her activity on internet, ordering pattern luxury / middle class/lower middle class, daily searches, orders made in last 10 years. This kind of data is not available to physical stores.

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Image : Amazon Patent , Anticipatory Shipping

Anticipatory Shipping Frequency system might include a package for shipment to a delivery address, Selecting a destination geographical area to which to ship the package, shipping the package to the destination geographical area without completely specifying the delivery address at time of shipment, and while the package is in transit, completely specifying the delivery address for the package. Data that could be analysed to determine customer demand for a particular pre-shipped package to help decide where to route it geographically could include historical buying patterns, preferences expressed explicitly via surveys/questionnaires, demographic data, browsing habits, wish-lists and so on.

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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MIFT research on Smart Clothing, Intelligent Clothing, E-Textile, Smart Fabrics, Wearable Technology and Connected Clothing

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Smart fabrics Can keep extreme condition environment under control for example Still Factory Workers Dress

Can we put 1000 rupees hidden GPS in 10 Million rupees Diamond Ring to make it secure, track it if lost or in case of theft? Google & Tesla Autonomous Connected Cars do not have driver, do you think there must be something for pedestrian safety also for worst case scenario? Can smart fibre improve health of huge workforce working in Steel factory, under water crude oil extraction and coal mines etc, where temperate, pressure, humidity is lethal? MIFT is doing extensive research on Smart Clothing, Intelligent Clothing, E-Textile, Smart Fabrics, Wearable Technology and Connected Clothing in Indian context. 

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Wearable Technology may or may not be connected to global Internet. It can be used for health monitoring, playing games and watching movies.

Indian housewives hold 11% of the world’s gold; that is more than the reserves of the USA, the IMF, Switzerland, and Germany all put together. Traditionally Bride wears gold necklace, ring, bangle etc, and commonly these ornament sets cost can vary from 1 million rupees to countless.     

MIFT is doing extensive research on future of fashion technology in Indian context. Do you know anyone technology from Smart Clothing, Intelligent Clothing, E-Textile, Smart Fabrics, Wearable Technology and Connected Clothing? Let us discuss these technologies one by one.  E-textiles are distinct from wearable computing because emphasis is placed on the seamless integration of textiles with electronic elements like microcontrollers, sensors, and actuators. Furthermore, e-textiles need not be wearable. For instance, e-textiles are also found in interior design. Three distinct generations of textile technologies are coming in future

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Even simple lighting system in textile can be called as e-textile?
  1. “First generation” attach a sensor to apparel. This approach is currently taken by sportswear brands such as Adidas, Nike and Under Armour
  2. “Second generation” products embed the sensor in the garment, as demonstrated by current products from Samsung, Alphabet, Ralph Lauren and Flex.
  3. In “third generation” wearables, the garment is the sensor. A growing number of companies are creating pressure, strain and temperature sensors for this purpose.
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Smart Fabrics Can keep extreme condition environment under control for example Space Suit

At MIFT we define “Smart fabrics” as fabrics which can withstand extreme condition and help in survival from Fire, Earthquake, and Tsunami etc. Space Suit Fibre technology is good example; Space suit fibre can withstand varied negative pressure, cyclic temperature and other fatigue enduring environments. In manufacturing industry such as Steel Plants, Coal Mines, under water Crude Oil/Tunnel/Construction; huge workforce and labourers work in extreme conditions. If Smart fibre cost if reduced drastically, it will be very health for those people.

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Autonomous Connected Driver-less Cars : Google, Tesla and many car makers are working on it. But MIFT is working on pedestrian safety suing connected clothing

Connected Clothing idea is result of Luxury Fashion and Internet of things primarily started for safety from theft /lost however it is going to be in main stream, it will be like searching your Diamond Ring, watch or purse by your mobile phone call or GPS tracker. MIFT found out smart Home, Autonomous Connected Cars, Internet of things will never be effective & efficient without connected clothing. MIFT believe If Autonomous Connected Cars do not have driver then there must be something for pedestrian worst case protection to improve factor of safety.

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Wearable Technology : Google Glass

At MIFT we define wearable technology as “wearable with integrated electronics, software, sensors, intended for personal use, entertainment, user’s health and business. Wearable can measure Heart rate, Calories burned, Steps walked, Blood pressure and Time spent exercising. Augmented reality glasses for games and movies are good example of wearable technology.

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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How can fashion designer patent a designs?

How can fashion designer patent a designs?

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3D Printed Shoes Patented by United Nude

 

Fashion designers must avoid “obvious” design patentability planning. A patent examiner can reject your application if the design is obvious. What is “obvious”? 3D printing components are used in Aviation & Automotive Industry to make sample prototype for checking aero dynamics, fitment, dimension and other non-destructive testing; now if a fashion designer is making a shoes using same 3D printing technology, then it will be considered “Obvious”. There are many patents by Fashion Designers related to 3D printed accessories and costumes, but all they discuss about difference from conventional 3D printing, improvement in user experience, modification in raw material chemical composition and other innovation the fashion designer did for Patentability.

There are certain parameters which are considered to reject or accept a patentability application, as explained below: –

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Difference in Inventive Steps and Creative Difficulty define type of Patent which can be granted
  1. If the invention a product of combining prior art elements according to known methods to yield predictable results, then the invention is obvious.
  2. If the invention is created through a substitution of one known element for another to obtain predictable results, then the invention is obvious.
  3. If the invention is achieved by using a known technique to improve a similar device in the same way, then the invention is obvious.
  4. If the invention is created by applying a known improvement technique in a way that would yield predictable results, then the invention is obvious.
  5. If the invention is achieved from choosing a finite number of identifiable, predictable solutions that have a reasonable expectation to succeed, then the invention is obvious.
  6. If known work in one field of endeavour prompts variations based on design incentives or market forces and the variations are predictable to one of skill in the art, then the invention is obvious.
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Fashion Designers must consider above 3 factors before considering Patentability

What fashion Designers can do to avoid this rejection? Because if the invention would be obvious to anyone involved in the same field as the inventor, then there can be no “statutory monopoly” granted in the form of a patent.

  • The scope and content of the prior art are to be determined – Fashion Designers must do a technical comparison and highlight currently available or older patents.
  • Differences between the prior art and the claims at issue are to be ascertained – Fashion Designer must highlight “How proposed design is different for existing or older patents considering terms and condition of “Obvious” design”.
  • The level of ordinary skill in the pertinent art is to be resolved – It is possible that someone skilled in the relevant field of technology and familiar with its subject matter could have invented it with comparative ease had he tried; such an “invention” would be novel but obvious to that person. Consider different country, different industry and different usability for the level of ordinary skill in the pertinent art. One example is carbon fibre costumes designed by Fashion Designers. Actually Carbon Fibre was already invented by someone else and already in use in Medical, Aviation and Manufacturing Industry.

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Now Smart Clothing Companies are using same prior art which is used for Space Suit Design to regulate temperature, humidity and sensors for Heart Beat, Blood Pressure and other conditions.  Can they get patent, Please comment what you think ?

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

 

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MIFT research on carbon Fiber & Textile

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New innovations and inventions are flooding news and social media. Do you know latest innovation in textile sector? Yes, in textile and fashion field. This field does not get enough exposure like Google Driver less Car, Amazon Drone Delivery System or Water on Mars. But in textile field also lots of innovation is happening and it will change future of fashion. 3D Printing, Smart fiber, e-textile and intelligent clothing are just few names. 

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MIFT Carbon fiber filament yarns are used in several processing techniques: the direct uses are for prepregging, filament winding, pultrusion, weaving, braiding, etc. MIFT is working to reduce Manufacturing Cost. Significant amounts of energy are used to achieve the high temperatures required in the production process used to create carbon fiber. This contributes to a relatively high cost of carbon when compared to other materials.

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Also color is a constraint as Carbon-based fabrics can be more difficult and costly to dye. Since the carbon is “wrapped” in other FR fibers, there are limitations to the color carbon fibers can achieve through the dyeing process.

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MIFT is researching innovative Garment Cutting process. The characteristics of carbon make garment cutting more difficult than with other fabrics. This results in more mistakes, more error and more waste during the manufacturing process than with other fabrics used in garment production.

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MIFT has observed Traditional Sewing Techniques usually don’t work with cFiber. Equipment that is used to sew garments is not made for carbon-based fibers. Carbon has the tendency to wear through equipment much faster, dulling the needle and contributing to other difficulties in the sewing process.
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MIFT contribution in Sustainable Fashion

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Do you know that 10% of the total CO2 emission is produced by textile & fashion industry which is causing global warming and climate change.

Sustainable fashion is a part of MIFT day by day business philosophy and MIFT implement sustainability in each and every field. The basic process of which is to form a standard procedure which can be supported indefinitely in terms of human impact on environment and emphasize the community accountability and social responsibility. MIFT Research & Development is taking center stage on the sustainability runway, and made fashion products 100% sustainable using following 5 strategies. 

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1. Optimization of Garment Construction Process
Off-cuts, large seams and hems all produce avoidable wastage in fabric and pattern cutting process. Design optimization can reduce waste and improve sustainability. Be selective about your manufacturing process; ensure that designers understand ecosystem and use energy efficiently. Additionally work place facility specification is also important such as machine power rating, using less water and chemicals.
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2. MIFT Promote 3R – Reduce Reuse Recycle 
MIFT provide buy-back opportunity and when customer has finished with the garment, MIFT buy it back to produce something else. Additionally MIFT give discount on next purchase if buyer donates the older original garment of MIFT brand.
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3. MIFT promote use of natural and organic Fabrics
Silk, Jute, Organic cotton, Khadi, naturally processed wools, and natural dyes, all this can help in sustainability. MIFT is producing Khadi Denim which is 100% organic. Organic production, recycled fibres, Natural fibres, and job lot end of run fabrics all relate to sustainability.  
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4. MIFT produce Classics and Long Lasting Fashion Items  
MIFT promote a timeless classic fashion with natural fabrics. MIFT educate buyers that materials used can be recycled and thus buyers hold garment for longer time period more. MIFT educate customer about production and manufacturing processes and its advantage in sustainability.
5. MIFT Research and Development invest a lot in innovation 
Sustainability is the property of biological systems to remain diverse and productive indefinitely. How Carbon Fiber can help here ? The atomic arrangement of carbon fiber is comparable to that of graphite, consisting of sheets of carbon atoms arranged in a customary hexagonal pattern (Graphene sheets), the difference being in the way these sheets interlock one another. Carbon fibers are fibers about 5–10 micro meter in diameter and composed mostly of carbon atoms. Carbon fibers have numerous advantages including high stiffness, high tensile strength, low weight, high chemical resistance, high temperature tolerance and low thermal expansion. Carbon fibre appears and feels like artificial fur. The carbon fibres are wonderful and different from all other fiber. Woven form of carbon fibre comes in huge rolls – like fabric – and is compacted together to create the light bodies of fashion costumes.
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About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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MIFT research on future of denim

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MIFT has its proto denim lab in Kanpur where it is unwashed and categorized by its stiff composition and various shades. Disparity, the common denim, we buy have been washed in a series of industrial process to soften and put in various visual effects. At MIFT denim research department conduct research on rinse wash and cellulose wash primarily. MIFT research and development try to establish a system to maintain recyclability and reusability of Denim fabric in India. By promoting patch and repair denim, MIFT is trying to reduce wastage and help environment.

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Different Wash

Rinse Wash generally applied for high intensity fading effect on denim product such as Jeans or Jacket. Primary purpose of Rinse wash is to make the attire wearable. Whilst manufacturing the fabric, starch is used to make stronger the Warp. This makes the fabric very stiff and harsh to skin. Thus in rinse wash this garment is done and some softening agent is applied to improve the hand feel of garment. Potassium Permanganate is used on blasted area with spray gun of paint brush.

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Rinse Wash

At MIFT mostly three kind of Cellulose are being used for Denim washing i.e. Neutral, Acid and Bio polishing Enzyme. Enzymes are extremely susceptible to various setting of parameters in washing cycle such as pH, Temperature & time and if any of these parameters are not constantly maintained then the product will not be desired. The chemical responses of enzyme can be controlled and additionally its biodegradable products so overall it is an Eco friendly manufacturing process. 3rd method, Bio Polishing Cellulose is being used to have protruded fibre removal from denim & oven fabric. This method is also known as Anti piling enzyme. 

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Enzymes Wash

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production.