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What does an interior designer do ?

From scientific knowledge to financial valuation, the skills of a designer must be fit for purpose, function and on budget for the consumer as well as meet the desired aesthetic on time. Interior designers operate in a variety of commercial and residential sectors such as public space design, retail, restaurant and bar, hotels and residential developments. Basic Responsibility of Interior Designer:-

  • Meeting with clients and other trades people such as architects or builders to discuss the needs of the client.
  • Developing designs according to a brief that are functional, appealing and appropriate for the space.
  • Using design software (such as AutoCAD) to create models and visuals.
  • Researching and preparing plans, diagrams or sketches for interior constructions, materials, finishes, lighting and furnishing.
  • Selecting suppliers of materials and labour.
  • Estimating costs and submitting quotes for client approval.
  • Inspecting and supervising the work of trades’ people to ensure that quality and safety standards, costs and deadlines are met.

Whether visualizing a brand-new building or giving a fresh look to a tired room, interior designers are artists who play with space to create attractive, functional interiors. Interior designers select the elements that define an interior space, from furniture and paint colors to lighting and floor coverings. They may sketch freehand or use design software to create a plan that suits the client’s needs and preferences, and reflects how the space will be used. Interior designers draft project timelines and estimate costs, place orders for materials, and oversee the installation of design elements. At project completion, they follow up with clients to ensure their satisfaction.

Space Designer

A Space Designer is a specialism of interior design and refers exclusively to space configuration.

Interior Architect

It is mix of engineering and art skill set. Big business can hire architect and interior designer separately however small business, personal home / space owner hardly. From Drawing, Blue Print, RCC, Cement, construction work to selecting wall colour, buying furniture & decorating the space all these are done by Interior Architect.  

Interior Decorator Stylist

Who do styling of movie set? Who designed interior of Titanic movie ship? A decorator Stylist provides styling and adornment of beautiful items and objects after the interior design work is complete. Decorators do not provide advice on space, structural reconfiguration or fittings. After completion of civil engineer, architect and interior designer; sometime owner / people using that space change the interior decoration or style frequently for festivals, party, function, birthday etc at the location. This can be done perfectly with help of Interior Decorator stylists.

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Interior Design Career: Luxury Ship Cruise Yacht Interior Designing Process

Luxury Ship Cruise Yacht interior operations range from structural outfitting up to the smallest item of furniture, supplies and fits bulkheads, internal partitions, linings, ceilings, floors, doors and windows, furniture and curtains, lighting, teak decking and swimming pool equipment, transforming bare hulls into luxury mega yachts of the highest standards.

Design Process Phase One

• Initial consultation & Market Research, SWOT, PESTEL, Marketing Mix for client proposal and then make some rough presentation or printout report for discussion
• Schedule meetings to discuss the feel and interior/exterior/architecture
• Outline your project and discuss the project budget
• Begin our established Project Management Procedure

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Analysing all Failure and Planning for countermeasure is 1st step for 100% success

Design Process Phase Two

• Prepare interior design concepts customised and do DFMEA ( Design failure mode effect analysis)
• Space Planning, General Arrangements, Drawing, BOM, PFMEA Document
• Agree upon objectives, budget, and time lines

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Finalisation of Design, Project, Quality, After Service, Financial and Legal Contract

Huge attention being paid to the use of unusual or unique materials, particularly marble, high quality wood and elegant wall tapestries or curtains, to achieve pleasant and attractive effects. Structural Modelling, Strength Analysis, Stress Strain and Fatigue Analysis, Crash Test, Leakage Analysis, Novice Vibration Harshness Simulation, Magnetic Resonance, Electrical Emission are just few simulation software based test which are done before making any physical Proto part. Interior Designer must contact each and every different Ship Design Departments before starting these work. It is called front loading concept ie if any change is done in chassis or frame of ship then all decoration needs to be changed so it is responsibility of interior designer to take approval from design, quality and other departments.

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Proto Design and Proto Testing on Proposed Design

Interior Designers provides the marine industry with planning, design, engineering, construction supervision, materials and project execution relating to new building and refurbishment of cruise ships, luxury hotels, mega yachts etc. Highly skilled project management teams control this fitting out and have acquired a reputation for quality and competitiveness, whilst completing projects on time and within budget.

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Proto Design to Real Life Design Change Calculation for cost, quality & deviations

Designing Process Phase Three

• Do Vendor Bench-marking, Request for Quotation, Negotiation and then Select and specify all construction items, suppliers and supply chain plan
• Design and draft component child parts drawings, Bill of Material, Testing Standard, Assembly Method and detail elevations with DFMEA ( Design failure mode effect analysis)
• Plan, Strategise and Create custom yacht furniture
• Do PFMEA ( Process failure mode effect analysis) and Implement design plans and construction documents

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Finalising Process, Systems, Designs, Procurement,  Assembly and Quality Testing

Designing Process Phase Four

• Make Live Real Time Monitoring System for Supervision and coordination of craftsmen and contractors for planning, operations, materiel supply, assembly, quality, testing and manufacturing
• Do Quality Testing of all materials and then do Supervision of all installations
• Plan, Organise, Control each and every Coordination of purchase, man power resource, raw material, assembly and installation of yacht outfitting items and personal amenities

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Broadly speaking Interior designers has to offer the following services:
• Design, Design Failure Mode Effect Analysis, Endurance & Fatigue Testing
• Constructive and executive engineering & Process Failure Mode Effect Analysis
• Production in its own workshop & Quality Testing
• On-board assembling and Functional Testing & Endurance Testing

Some of the very latest technologies, together with the most qualified engineers, interior architects, installation managers, technicians and skilled fitters competence and know-how, are applied into manufacturing and installation activity.

Interior Designers assures a complete and flexible service going from constructive engineering to production in its own plant and assembly on site, making sure that the architectural project is carried out completely and faithfully.

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Budgeting, Lay outing, Procurement and Arrangement of furniture, light, crafts, artefacts, plants etc

Other major roles and responsibilities of Interior Designer for Ship Yacht Cruise 

Design / Management Report Preparation :-

Mood Board, Design Element, FMEA, SWOT, PESTEL, 7P, PDCA, Kaizen, 5Why, 5W1H etc

Procurement Reports :-

RFQ, Vendor Bench-marking, Negotiation, LOI, LOC, PO, Invoice, Billing etc

Other Related Area:-

  • Supply and assembly of furniture elements and accessories
  • Furniture carpentry
  • Special decorations
  • Wall and ceiling panels, floors, doors
  • Toilet fittings and accessories
  • Lighting Psychology, special and decorative lamps
  • Furniture upholstery, sofas, banquettes, armchairs, bar stools, curtains, etc.

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Interior Designer: Scope, Roles and Responsibilities

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Interior Design can offer a number of career options for experienced candidates looking to branch out. If you’re looking at a more focused approach pathways into furniture design, exhibition and/or lighting design, or production design for theatre, TV or film are all exciting options.

While there is more to the job of an interior designer than simply being creative and putting elements together to craft the perfect room, creativity and design is the biggest part of the job. These professionals are trained and educated in design, but they also have a natural creativity that led them into this field in the first place. They are naturally artistic, creative, and good at design, and education and experience enhanced these natural talents.

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Interior designer consultants use this natural and developed creativity every day on the job. They take inspiration from everything around them and use it to create interiors for their clients. While they have to meet the demands and requests of their clients, these professionals also have to rely on their own abilities and expertise to create. They select colors, fabrics, furniture, and even design the flow and spacing of entire floors of home, making creative decisions every day.

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Creativity: One of the essential skills required to become an Interior Designer is your ability to transform a boring looking room or space into something attractive. This means you need to have certain amount of creative thoughts that naturally comes to you. However, to certain extend this skill can be enhanced by getting yourself exposed to more interior design samples and trends.

Organized: You are creative and very good at designing spaces. However, to enable you to achieve great success in the interior designing field you need to be organized. Being organized means the ability to – fix meetings with clients, follow up with clients, coordinate with assistants and others, and doing everything that needs to be done within a specific time limit.

Computer Skills: To be successful in the interior designing field you need to know how to utilize design software to bring out the best results. Software like CAD helps you to create 2D & 3D design visuals, to get the perfect design before you start on any design project.

Coordination: It’s a given to do great in any profession you need to get along well with people and get things done within time. The greater you are good at dealing with people the greater will be your success.

Communication: Ability to articulate what are your expectations from each of your assistants or other people will help you create better designs. Equally the ability to understand and clarify what design cues your clients are expecting from you through communication will help you create great designs.

Major responsibilities of Interior Designer 

  • Business Development: searching for new projects, bidding for the projects; meeting the potential client; doing the presentation; negotiating and finalizing the deal.
  • Client meetings: to understand the client’s needs and requirements for the project
  • Spade work: conduct feasibility study for project; develop initial ideas often using computer-aided design (CAD) software, produce ‘sample’ or ‘mood’ boards to present to clients
  • Presentations to the client
  • After getting client’s approval, set project schedules and establish final briefs
  • prepare design plans, specify materials and furnishings, such as lighting, furniture, wall finishes, flooring, and plumbing fixtures
  • consider materials and costs according to budgets and discuss project fees with the client
  • Create a timeline for the interior design project and budgets for men and material
  • Survey site or building, prepare detailed drawings, designs, plans
  • source materials, e.g. fittings, furniture, lighting, finishes, decoration and dressing, and provide samples for clients
  • supervise work at site
  • co-ordinate with the team of other designers, technicians and commercial department
  • work closely with quantity surveyors to establish costs and work schedules on larger projects, with architects and other design professionals
  • Visit the site after the project is complete, to ensure that the client is satisfied
  • keep up to date with new developments in the design industry
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Interior Design Career Options: Theme Parks, Ships, Flight, Cars, Aviation Retail & Visual Merchandising

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Photo by Magda Ehlers on Pexels.com

19th & 20th Century role of interior designer is fading in 21st century. Now interior designers study different subjects analogous to architects, civil engineers, structure engineers, interior decorators, graphics designer, interior stylists, environmental psychologist, merchandiser, ad film director, event manager, material scientists, business managers etc. Theme Parks, Ships, Flight, Cars, Aviation Retail & Visual Merchandising are primary industry where interior designers work in 21st century.

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Childhood always rank as one of the most cherished phases of life. And the visit to fun parks is something you cannot deny. Aspirants, who adore the gigantic slides, roller rides and always have some incredible ideas to make the theme parks livelier, here’s good news for you.

There are no limits to the imagination when you are hired to design a cruise or private yacht. All you will be asked to keep it classy and make it feel like a home away from home. While designing cruise line, an interior designer gets more opportunity for artistic design.

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Pampered, private and totally serene; this is the vibe most interior designers must achieve when hired to create the design aesthetic of a luxury hotel property, especially along coastal areas or in resort properties. But with competition for travellers’ getaway dollars, such professionals must constantly up the ante and think out of the box to stand out and attract guests.

For cruise sceptics and travel tabloids, the phrase ‘floating hotel’ might still prove more fitting for a resort plonked in the middle of a lake than a cruise ship. However, in recent years cruise companies have been looking to create vessels that are more worthy of this moniker, employing experts from the interior industry to help revolutionise their interiors.

Yacht design is no longer a singular specialisation. Over the past two decades, many of the world’s leading studios have been asked to turn their practiced eyes to other high-end interiors. In particular, private aircraft design has blossomed from a niche within a niche to a fully fledged arm of the luxury interiors market.

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Gulfstream Aerospace—which has designed and manufactured private aircraft for nearly 60 years—recently announced its plans for two new jets to be released in 2018 and 2019. The G500 and G600, respectively, are pushing the limits in private aviation, both in aerodynamics and interiors.

The design team at Gulfstream works in tandem with the customer in customizing their cabin. Clients can visit Gulfstream showrooms in London, Savannah (GA), Long Beach (CA), and Dallas (TX), to select china, carpeting, leather, and veneers; the company’s engineers worked with a supplier to devise a lightweight stone tiling for the aircraft, perfect for spill-prone areas like the kitchen. The design team also works with each client to figure out such specifications as bathroom size (with or without a bidet) and whether the kitchen is at the front or rear of the plane (meals and drinks being prepared in the back means the crew is more visible; the cabin is also louder, an issue since most of the lounging or sleeping units are also at the rear of an airplane). Clients can preview all of their choices on an application called Design Book, that provides a 3-D rendering of the plane’s interior scheme.

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If you’ve ever seen the inside of a Mercedes-Benz S-Class Sedan, it’s a thing of beauty. An article in Air Business International explains how the storied German auto manufacturer’s design team partnered up with Lufthansa Technik, a company that specializes in aircraft maintenance, repair and overhaul, to outfit the interiors of some of their luxury jets in ultra-sleek style.

Mercedes is said to have used the S-Class’s interior as inspiration, expanding it on a wider scale for the jet cabin application. In the coming year, the new A-Class as a harbinger of the new compact car generation will replace a bestseller that has decisively contributed to a more youthful brand image for Mercedes-Benz: the average age of European drivers of this most progressive compact class model is now 13 years lower than for the preceding series. And now the revolution is set to continue: Mercedes-Benz shows the interior of the new A-Class.

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With travellers making a beeline for security checkpoints, airport facilities have pushed their commercial offerings from ticketing/check-in locations to post-security spaces, where travellers are spending upwards of two to three hours prior to their flights.

That idea of a convenient, more appealing offer was the guiding force behind the renovation of the McNamara Terminal inside Detroit Metropolitan Airport (DTW) last fall.

A complete revamp of the south end of the terminal, the project (named Core 10) has taken the traditional food court setting – wherein each vendor follows their individual design standards – and re-imagined it as a cohesive collection of geometric “volumes.”

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Located in the center of the Washington, D.C.-based, rotunda-like Ronald Reagan Washington National Airport’s (DCA) Terminal A, a new eatery called Page offers shared amenities where travelers can charge devices, thanks to outlets at each seat. Patrons can also surf the web, monitor real-time flight notifications and order food from the 75-plus iPads integrated into each seat of the restaurant. A well-balanced retail and concessions mix can create a sense of place that brands an airport in the minds of travellers. If all of those components start working together, then travel retail design has a critical role to play in helping airports drive loyalty and demand.

Luxury brands create an atmosphere of opulence, appealing to all of the senses in their retail spaces and sending a message of chicness and exclusivity. For example, the elevator in Louis Vuitton’s Paris store is entirely black and has no signals, lights or sound. The atmosphere stimulates a feeling of losing the senses, so when the doors open they are primed to fully appreciate the luxurious products and surroundings. Chanel’s Hong Kong boutique is designed to replicate the atmosphere of Coco Chanel’s Paris apartment and includes a 32-meter strand of pearls hanging down through three floors, alongside crystal chandeliers and black-and-white lacquer panelling.

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What is Fashion Marketing

The goal of fashion marketing and merchandising, for both manufacturers and retailers, is to sell merchandise at a profit. This requires careful planning and coordination.

Fashion Marketing is a field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to fashion marketing stimuli. Fashion marketers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

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Fashion marketing managers research consumers’ preferences, coordinate production and develop their product advertising for future seasons. These professionals also monitor retail traffic and social media advertising and establish prices for new clothing lines. Fashion marketing managers earn salaries that are above-average compared to other occupations.

learning_modelCognitive marketing is one of the best ways to connect with a customer on a personal level. It essentially uses what people are already thinking about in a positive way to give a brand a position that reflects the customer’s position. This helps the customer to see a similarity between themselves and the brand, helping to form a strong connection.

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Personalization is the incorporation of personal and transactional information like name, title, organization, purchase history etc. to your communication. Hyper-personalization goes one step further and utilizes behavioral and real-time data to create highly contextual communication that is relevant to the user.

Hyper-personalization or ‘personalized marketing at scale’, is where Big Data and online marketing intersect. This new marketing buzzword denotes more than a passing phase—it’s part of an irreversible evolution in marketing that targets individuals with content that is tailored to them. This is marketing done smarter, and it’s a technique you need to know about.

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Fashion Psychology is the integration and utilization of the science of psychology and the industry of fashion to create manageable therapeutic tools that ultimately assist in the development of desired results in both clients’ perceptions of self, their behaviors, and moods as well as targeted objectives within the business model.

Fashion marketing and management involve the core functions of selling products and managing supply. Those on the marketing and management end of the fashion industry are tasked with the unique challenge of merging their creative aptitude and business acumen in order to generate brand awareness, which in turn generates sales. Both fashion marketers and managers create and execute well-planned marketing strategies aimed at keeping their retailers relevant by positioning them as stylish and better than their competitors.

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Fashion management encompasses an understanding of marketing and the art of selling along with the skills of purchasing and inventory management. Students seeking a fashion management degree can expect to receive a good overall understanding of how the fashion industry works, from what to look for in a well-constructed garment to how to coordinate runway shows and what to look for when analyzing fashion trends.

Branding is personalizing a product to ensure a balance between different economic values. In the fashion industry branding has become the dominant competitive strategy for all successful companies. The aim of branding is to make a link between the character of an object and its branded image or form. Fashion advertising tends to be idealess. Labels are selling an image, not the clothing. Image advertising can still be conceptual, but most fashion ads and campaigns are created by fashion photographers. And most fashion photographers don’t have a clue what an ad “concept” is. To them, a concept is different weird poses, or different weird models, or different weird props, or different weird settings. These are “executions,” not ideas.

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Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.

Fashion marketing salary averages vary depending on things such as experience, company size, location, and duties. It can be difficult to pinpoint marketers in the fashion industry in particular, since marketing positions and marketing salary data points aren’t typically fashion-specific.

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Fast Fashion: Industry, Problem,Issues, Why & How to Avoid Fast Fashion

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Exploitation of poor laborers. And brain-washing of buyers by neuro-marketing.

80 billion pieces of clothing are consumed globally every year. The US spend an estimated $2.6 billion on Halloween costumes every year: worn for one night only. The volume of water consumed by apparel production each year is currently the equivalent to 32 million Olympic swimming pools. Australian’s are the world’s second largest consumers of fashion. On average, they consume 27kgs of new clothing and textiles every year. One-in-six people work in the global fashion industry.

 

Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.

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Use of psychology, internet of things and hyper personal marketing help in brain bashing of buyers.

The Industrial Revolution introduced new technology – like the sewing machine. Clothes became easier, quicker and cheaper to make. Dressmaking shops emerged to cater for the middle classes.  Online shopping took off, and Fast Fashion retailers like H&M, Zara and Topshop took over the high street. These brands took the looks and design elements from the top fashion houses and reproduced them quickly and cheaply. With everyone now able to shop for on-trend clothes whenever they wanted, it’s easy to understand how the phenomenon caught on.

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Land-filling by used and unused cloths is one of the biggest problem.

Fast fashion focuses on speed and low costs in order to deliver frequent new collections inspired by catwalk looks or celebrity styles. But it is particularly bad for the environment, as pressure to reduce cost and the time it takes to get a product from design to shop floor means that environmental corners are more likely to be cut. Criticisms of fast fashion include its negative environmental impact, water pollution, the use of toxic chemicals and increasing levels of textile waste.

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E commerce further increased the rate of buying by placing shop in everybody’s mobile.

Most of us associate the term ‘fast fashion’ with the big brands like Zara, H&M, Forever21 and Topshop. Sustainable fashion fans have rightly called these big brands out for their poor practices and waste. Almost all new brands that have picked up the same destructive business model and do and say almost nothing about sustainability. Simplest solution is to buy as less as possible, buy classic fashion, use mix, use match techniques, buy accessories rather dresses, use organic and natural fibre, buy handlooms and handmade dresses.

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Child Labor, very low wages and deadly working condition is very common.

The $2.5 trillion fashion industry is one of the largest users of water globally (pdf), according to the United Nations Economic Commission for Europe (UNECE), noting that producing one cotton shirt requires 2,700 liters of water—”the amount a person drinks in 2.5 years.” The agency also estimates that one in six people worldwide works in a job related to fashion, an industry whose supply chain has a reputation for unsafe conditions, child labor, and other exploitative practices, especially for girls and women.

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Global Warming and Climate Change is directly linked to fast fashion consumption.

Why Avoid Fast Fashion:

  • Fast fashion exploits overseas workers.
  • Fast fashion contributes to the decline of handlooms and job creation by computerized mass production.
  • Fast fashion is environmentally disastrous.
  • Fast fashion can wind up costing you more than “real” clothes.
  • Fast fashion’s low quality changes how you think about clothes.
  • Fast fashion collaborations trick you into paying for the name.
  • Fast fashion distorts your sense of value.
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World biggest fast fashion company old weak building collapse in Bangladesh.

What we can do to avoid problem caused by fast fashion :

Buy Less

Buy what you need, buy things that you love, and take care of what you own.

Establish Your Priorities

 If you’re passionate about the environment, choose clothing made with organic or recycled fibers. If you care deeply about fair-labor practices, search for locally made items or fair-trade certification.

Know That You’re paying very less but why

Most fast fashion retailers are able to drive down their prices because they produce cheaply in factories in China or Bangladesh–factories that Cline herself went to visit and found that their working conditions and salaries were not necessarily fair.

Know Your Brands

The internet makes it simple to locate brands that have ethical business practices and a style that suits you. Know that manufacturers who use organic cotton and recycled fibers are making more than just a trendy choice. Apparel companies aren’t required to list the chemicals in their fabrics.

Hire a Tailor

Obviously not everyone has the time or inclination to learn to sew. But happily, there are these people called tailors and seamstresses who will actually do it for you.

Recycle, Reuse, Reduce

Alteration and Size change is possible. For one time event or wearing at home, take old dresses from father, mother, siblings and friends, tell them it is to save environment. Reduce your consumption of fast fashion, buy less but good quality classic fashion items.

Buy Second Hand or Vintage

If you can’t afford independent designers, then buying from thrift stores or second hand is a great option.

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Future of merchandising: offline merchandising with advance digital strategy, eCommerce assistance, Internet of Things and Industrial Revolution 5 support

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Offline merchandising is the art and science of displaying products, offers, customer review, customer satisfaction, shop location etc on social websites, social media, eCommerce aggregators, online stores and internet with the goal of increasing footfall, calls and inquiries to a physical brick and mortar store. 

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Almost all shops small or micro has been rated on social media.

Offline merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. “Display of products in such a way that stimulates interest and entices customers to make a purchase” that is at the heart of offline merchandising. Offline merchants typically select or manage the inventory, and they optimize the performance of the inventory in the all possible online channels, social media, e-stores, digital environment after doing customer behaviour analysis to implement hyper personal marking.

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Effective offline merchandising with help of digital technology yields:

  • Higher sales
  • Faster inventory turnover
  • Buyers who spend more time in the store
  • More satisfied customers
  • Increased customer loyalty

Shopping in a brick-and-mortar store is an experience that engages all five senses, which is why merchandising long ago became something of a science for brick-and-mortars.

Merchandising for physical retail shops often includes engaging customers from the moment they walk by (think elaborate window displays) to the moment they exit, purchase in hand (think scents, music and other elements aimed at driving sales and leaving a lasting impression).

The very basic responsibilities to achieve above effective merchandising results are following:

  • Product display: How can the customer be inspired and enticed to buy specific products?
  • Navigation structure: How does the customer find his way on the website by using the navigation?
  • Product facets: How can the customer filter the offered assortment down to the right product for him or her?
  • Sorting: How can the products be shown best be sorted to offer an optimized experience?
  • Product information: How will you make sure that the customer will find all the required information?
  • Internal search: How does the customer find his way on the website by using the search function?
  • Size guides: How does the customer know what the perfect size of a product is for him?
  • Localization/Segmentation: How can the online shop be customized towards specific customer segments or local preferences?

Some of the most popular ways to entice buyers to purchase include:

  • Window and in-store displays
  • Grouping related products together
  • Shelf signage
  • In-store ads featuring the merchandise
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items

The anonymity associated with online customers is one of the biggest challenges to overcome in successful eCommerce merchandising. After all, if I don’t know what you want, how can I sell it to you?

There is, however, a wealth of data available relatively easily within your analytics; you just need to know what to look for.

  • Marketing Channel – Where did your visitor come from? E.g. if natural search, what was the keyword they used – this is the biggest clue as to what they are looking for. Internet of things is best possible solution to this. All the personal, psychical, social, movement, liking, current product purchase etc can be connected to forecast accurately what commuter will want in future. 

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  • Visit history – Is this their first visit to your website? If not, what did they look at last time?
  • Device – Are they on a mobile device, tablet or traditional desktop?
  • Geography – Where are they in the world – do they have a store nearby?
  • Seasonality – What is happening in the macro-environment? Is it Christmas/Easter/Summer?

 Basic Aspects of Offline Merchandising based on online feedback:

Product photos

Product photos are your number one sales tool as lots of customer put photos of dress, accessory, product on social media such as Instagram, Facebook and other websites. Some time they are ugly with bad rating on Google search review.

Today, customers don’t trust branded product photos anymore. Rather, they’d prefer to see customer photos of a product.

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Genuine Customer Experiences

User-generated content (UGC), like customer reviews, photos, and videos, is the most authentic and aesthetic way to tell customers’ stories straight to prospective buyers.

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Roughly 35% people’s purchase are influenced by social media.

Aesthetic Design

Your store’s look and feel should be professional, inviting and suitable for your industry and target market.

 

Mobile responsiveness

Since huge numbers of customers call/chat and ask to shop exclusively on their phones and computers, your physical store merchandising must be mobile responsive.

All of your products and features should be mirrored on your mobile site, including images, product descriptions, and reviews. Google Business is free for small and micro shops.

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Connect store website with search console and analytics to get customer data.

Be data driven

Analytics can help retailers make better merchandising decisions. More than half of retail leaders (63%) already do it—so if you want to keep up and get ahead, you should, too.

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As a customer enter a store, if store has record, it knows physical, economical, liking etc of customer.

 

Keep your enemies closer

Tracking competitors and their inventories can clear this up once and for all. Then retailers can fill in the gaps in their inventory and effectively become a more successful competitor. The more you know, the better your sales can be.

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Buy Offline Pay Online – No waiting in long queues at malls and stores

Keep it short

The fewer steps to purchase, the better. When retailers ask for too much information or otherwise complicate the process, shoppers drop out of the sales funnel.

The clearer, the better

Add interactive tools that aid customer purchase decisions. Improve your search function. Provide shipping policies and estimations as early as possible in the checkout process.

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Connected Shopping is future. Customer checks product attribute, quality, range and price at home then go to physical store.
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How to be successful Fashion Designer in 2020

Jobs in Fashion

Do you think Fashion Designer stitch? Or Fashion Designer make illustration using colors or computer? In 2018 every field is completely changed by Innovation Management and Internet Technology,  Fashion Designer’s work also changed around innovation and internet. Innovation in research methods has become primary work of Fashion Designers. Research about textile, design, comfort, usability, quality, manufacturing, retail, e commerce has become old topics. To be successful Fashion Designer, one must study to optimize the innovation process to disrupt the disruption caused by big global giants who are changing, challenging and shifting Fashion Designers into non – art but engineering skill workers. Data analysis, neuro maketing, anticipatory shipping, global supply chain, operation research, ad brainwashing etc has killed the market of natural designs born out of designers brain.

Are you ahead your time? IR (Industrial Revolution) has always changed the fashion. IR1 Stem Engine, It was shift from hand made to machine made textile; IR2 mass production, designer clothing become cheap and available to all; IR3 Computer, Use of CAD, CAM, CNC in designing and manufacturing of textile, pattern and Internet ecommerce, online selling.  There was a seismic moment in the late 1960s, when youth quaked and rebelled, and a dynamic young couturier named Yves Saint Laurent came up with a novel idea—ready-to-wear—that democratized fashion, broke down old class hierarchies, and made designer clothing accessible to all. Automotive mass production system from Ford and Toyota was mixed with creative fashion industry first time for lean manufacturing, line balancing, six sigma quality and just in time. Then fashion was influenced and mixed with mechanical engineering, In 1980 fashion was mixed with computer technologies such as CAD, CAM, Advance designing software and manufacturing technology.  BY 2010 internet taken over the fashion world and connected consumer demands were not limited to local fashion. As a result fashion designers has to observe and design as per global fashion trend even for local market. By 2020 AI, AR, Smart Textile, IOT, Intelegent Clothing, Carbon Fiber etc. become common as per current trend projection and the work of fashion designer will involve much more technology than just creativity. 

Due to Facebook, Google, Amazon, people only saw what they searched in past, this leads to boost mass production and kill innovation in Designers’ mind, art and illustration. People buy what they watch on Android or iOS phone. Dream dress, illustration, sketch, colors has become less in trends. The biggest challenge Fashion Designers face and solve both comes from Technology. If Technology is changing Fashion Designers work, the amalgamation of completely different field Technology is helping Fashion Designers to be successful.

In short, any Fashion Designer must practice and master any other unrelated field’s “Technology”. Fashion Designer can study about innovation in video blogging, Fashion influencer, social media selling, search engine optimization, data analysis, cognitive neuromarketing, storytelling, advertising, psychology survey, Forecasting & trend analysis and other process management. Only Stitching and sketching is not Fashion Designer’s work.

Similarly other technologies are changing fashion world and our education institutes play major role in this, While the creative part of the fashion designing is highly vital, the management skills that are changing as also necessary. Fashion Institutes not only help the future students to build skills but also enable them to have open prospect for the future technology change. 

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Future of e commerce: ‘Social online-to-offline (SO2O) eCommerce”

Social online-to-offline (SO2O) eCommerce is a business strategy designed to bring online social platform users to brick and mortar local shops as well as create a seamless digital experience before, during, and after. If a shop which is 1 km from your home, put a dress on social media and your 10 friends like it and 2 bought it, “Will you doubt the seller, quality, price or product?” – The trust is biggest strength of Social online-to-offline (SO2O) eCommerce. And most importantly you can walk 1 Km and return it if you dislike it.

Usually one buys something in case of need or in case you like it. Second case of ‘like” is common practice on Facebook, Instagram, Pinterest & other social media.  As in July 2014, Facebook announced a “New Way for People to Discover and Buy Products on Facebook” with the introduction of their first “Buy” call-to-action button.

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As with Facebook, Twitter’s “Buy” button enables advertisers to share specific products in promoted posts and allows users to make purchases by simply clicking. With payment information and address details stored on Twitter, they never even have to leave their feed.

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If there’s ever a place to go wild with envy, it’s Pinterest. After seeing just how powerful the platform was in influencing purchases—it drives more traffic to websites than any other social network besides Facebook—it hopped into the native selling circle with Buyable Pins.

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When customers buy from offline businesses, they usually don’t need to worry about being scammed, and they have a really good opportunity to thoroughly inspect merchandise before paying for it.  In the world of offline business, you don’t normally have to worry about losing sales because customers don’t trust you, and you don’t normally have to do anything to convince them they should trust you.

The things customers are concerned about eCommerce are mainly:

  • They can’t normally see and inspect physical merchandise before purchasing
  • They can’t be sure that your business really exists
  • They can’t be certain that their transaction will be processed accurately
  • They can’t be certain that you won’t charge additional items to them
  • They don’t know if you will honor a money back guarantee
  • They can’t be totally sure that what you are offering will suit their needs

What makes Social online-to-offline (SO2O) eCommerce uniquely appealing is that it benefits all parties involved, effectively boosting sales for partners and maintaining revenue for the social platform, all while keeping the customer happy.

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About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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How to Become an E-Commerce Manager?

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E-Commerce teams work closely with marketing to devise promotions and operations teams to ensure smooth delivery of its products to the customer. Social media can also be included in this area. The role combines elements of marketing, sales and technology. It suits someone who pays attention to detail and enjoys combining creativity with analysis to maximize profit for the business.

Who Employs E-Commerce Managers?

As an e-commerce manager, you could potentially be employed by many different types of organizations, including:

  • Online retailers
  • Other types of websites (information websites, magazines, etc.) with an e-commerce element
  • ‘Brick and mortar’ retailers with both offline and online storefronts

Responsibilities

  • Determining what web platform and content management system to use
  • Sourcing and negotiating with suppliers
  • Keep an eye on metrics such as traffic levels and conversion rates
  • Reducing supply chain and logistical costs
  • Implementing online security
  • Supervising the work employees
  • Coordinating sales and marketing efforts
  • Developing affiliate marketing programs
  • Maintaining company’s initial strategic plan
  • Providing executive management with suggestions for improvement
  • Oversee web maintenance and troubleshooting

Skills Required

E commerce management can have different following dimensions. We MIFT offer all the following skill related education in our 1 year comprehensive course for all following subjects with practical ( except 7).

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  1. Model Management, Makeup, Hair styling, Product Photography, Photo Editing – When we search wedding dress on Amazon, we find lots of photos of models wearing wedding dresses with makeup, hairstyle and attractive location. Somebody is working on this somewhere. If one can study combined skill course of model management, makeup, styling, photography and photo editing.
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  2. Pricing, Quality, Content, Specification, Return Policy, Creative writing etc. Someone has to work on all written content for each and every product. We MIFT offer this course of 1 year.laptop-screenshot.jpg
  3. Merchandising, Operation, Logistics and supply chain is very important. Who is supplier, where it has to reach in how many days, this is mathematics part.maxresdefault.jpg
  4. Vendor Selection, Quality Review, Customer Feedback, Blocking Supplier etc. Any company can sell on Amazon, someone has to check that product legality, quality, customer complaint and in case of bad product and complaint block these suppliers.
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  5. User Interface, User Experience, Data Analysis, IT & CS engineer role in managing virtual store. Coding for Visual merchandising, payment gateway, package tracking sms, mobile app development etc are part of IT / CS engineer.
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  6. Branding, Advertising, Consumer Psychology, Neuro marketing, Hyper personal marketing, physical / online survey, trend analysis, mathematical forecasting, event sponsoring, local brand ambassador selection, social media TV radio print advertisement design etc. are part of marketing team.
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  7. Innovation, Patent, Merger, Strategy, Risk, Failure, Global Tax / Politics / Rules, Research and development etc usually done by specific individual done regular education in these fields such as Corporate Law, MBA in Risk Management and MS in Psychology. 

     

    About Author

    MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production.