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MIFT will help you choose correct fashion career

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Fashion has most amazing life cycle. Few years back if you ask people “From where you buy clothing?” In reply you got some Fashion Brand, Fashion Label or Haute Couture Boutique name. Surprisingly now E-commerce, AI & Virtual Reality, 3D Printing, Smart Fibers, Wearable Technology, Global Logistics & Short Delivery Time, Access to Global Anonymous Markets, Hyper Personal Marketing & Price Sensitivity has disrupted conventional Fashion Brands & Fashion Labels to small Fashion Boutiques’ customer base.

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Surprisingly in past threats and weakness has always been converted into strength and opportunity with astonishing strategies and unbelievable convergence of disconnected innovation. MIFT has analyzed these astonishing strategies and unbelievable convergence of disconnected innovation for systematic planning, operation and control for 21st century fashion designers. MIFT has done extensive research to design a course to prepare relevant fashion students.

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MIFT find out three missing skill set, which must be added in current fashion syllabus, 1st – Design Management, 2nd – Design Engineering and 3rd – Fashion Leadership. Fashion Design Management syllabus includes chapters on E-commerce, Different Business Models, Hyper Personal & Neuromarketing, Data analysis & Forecasting, consumer behavior and psychology mapping, Propaganda Techniques and Branding. 

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Fashion Leadership syllabus includes chapters on Influencing Skill, Rapport building, Event Management, Reputation Management, Future Community Design and Society Management with some technical skill such as Operation Management, Government Tax / Company Act , Accounting and Finance, Franchise & Retail Chain Management . Fashion Design Engineer syllabus includes chapters on smart clothing, Intelligent Clothing, E-Textiles, Smart Fabrics and Wearable Technology.

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Conventional SWOT, PESTEL, Marketing MIX, Garment Cutting & Stitching, Fashion Illustration and Drawing, Embroidery and other 20th Century chapters must be given lesser credit weightage in fashion syllabus. Of course electives can be an option in Masters and PhD Level, for example if students want to study only embroidery; consequently career opportunity will become very narrow. MIFT Research suggest to incorporate 1st – Design Management, 2nd – Design Engineering and 3rd – Fashion Leadership in Fashion Diploma and Graduation Course.  

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MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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MIFT bridging gap in fashion education, market and industry in India

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Why Indian Education System is considered mediocre compared to Europe, American or Japanese education system. In MIFT research and development analysis it becomes clear that high population, availability of resources and government cannot be blamed completely. Through various survey, research and data analysis MIFT established that the primary cause is something else. MIFT has done psychometric & cognitive test on 1000 design graduate students to understand there capability. MIFT Research and Development has one design school, two fashion brands, Advertising Agency and Patent & IPR consultancy.

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First let’s discuss about these tests. Cognitive assessment tests try to gauge person’s ability to identify and process information from their environment. Contrary to it, personality tests are more focused on people’s dispositions to behave in a certain way in particular situation. Benchmarking and Comparison with others might give a straightforward and natural way to understand a personality. Normative tests are method of assessment, or evaluation which yields an estimate of the position of the person in a predefined population, for a particular trait; example IQ test.  Criterion referenced test are used where a student or test subject has to meet some prearranged standards. When time is taken into consideration for same subject with all other condition fixed, it is called ideographic test. It is used to monitor student’s progress over time.  You can visit MIFT to learn these career counselling methods and then judge yourself to make a better career.

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How many class toppers of 12th go to study fashion?

First Gap – society’s erroneous outlook about job opportunities in fashion industry  

Career Counselling is bizarre thing in India. Market decides what a student should choose to study rather than student’s capability or passion. Trend of Engineering, MBA and IT has flourish due to job opportunities and social status. MIFT find in its analysis that many fashion and design students have already studied engineering, business or IT and then they decided to study fashion and design. The primary cause was pressure from family, bandwagon effect and ignorance. And many of students have spoiled years; many are drop out or failed from engineering, business and IT.  Most of the talented students who want to study fashion and have the intellect and capability to be successful designer, become unsuccessful IT professional, engineer or business manager. How can we supply correct talent pool to fashion and design schools?  MIFT is doing career counselling of students, educating parents and running promotions and campaigns to educate society about career opportunities in design field. All toppers of 10th and 12th aim to be doctor, engineer and business manager; to strength Indian design and fashion sector, we need best talent opting design and fashion in graduation. If more ordinary students take fashion in graduation, they will not become successful and will build bad image of fashion career.

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The second Gap is missing fashion ecosystem. Education system, Market and Industry are not in sink. Ecommerce, AI & Virtual Reality, Connected Shopping, Big Data Analysis and other technology has completely changed fashion market. Efficient Transportation System, ERP, Logistics, Operational Management, Inventory Management has changed the pace fashion industry work. ZARA the famous fashion brand do not give ad on TV as there design cycle is 10 to 20 days; ZARA design, make and sale a dress in 20 days on an average. On the other hand ecommerce such as Amazon ad can be seen on TV, Mobile and all other media platform. Does fashion give on job training on present need of market and industry? Can designer do consumer data analysis to improve design? Can designer manage whole process in 20 days like ZARA. MIFT is incorporating these entire subjects in its on job training program. MIFT prepares designer who can be successful in current fashion market and industry.   

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Augmented Reality and Fashion , Virtual Trial Room

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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Why you must do career counselling after 10th

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Do not choose subject for 11/12th, but for your life; two years is not your life. When you do a job that you love, it hardly feels like working. The only way to do great work is to do what you love. Do you know one student who has tops in 10th and 12th, but not successful in career? Exceptions are always there, but most of them are success. Do you want to know career options after 10th without studying differentiation and integration in 11th/12th? Interestingly people inadvertently affirm that mathematics is not used in real life. Many people are successful in totally poles apart career or without studying 11th/ 12th.  MIFT prepares students to do career counselling for themselves. Any student can learn decision making methods of career counselling. You can do SWOT analysis, Psychometric Test, Cognitive Assessment Test, Aptitude Test and Personality Test to know about your conduct, tendency, temperament, habit, weakness, capability and capacity at MIFT.

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In Indian education system, choosing particular stream after 10th will standardize & put a boundary in your future career prospects. So you might choose your course based either on your passion or on your marks. The wrong judgment taken at this stage can spoil your dreams.

Nevertheless generally at this age students do not use analytical approach while selecting a stream which spoils 1 or 2 year of student. It is imperative to remind that the course you choose after 10th will make the deepest foundation for your future routine.

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If you don’t have the curiosity in one subject, but your marks-card is saying to choose that subject only, then you must learn above explained tests at MIFT and then choose any proper subject. For example you are good in maths but not in biology & chemistry. In this case planning for MBBS after 12th is not very advisable until unless you promise yourself to work very hard and go extra mile in coming two years of 11th and 12th.

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To improve your decision making process, you must learn SWOT analysis, Psychometric Test, Cognitive Assessment Test, Aptitude Test and Personality Test, otherwise take help from career counselling service such as MIFT. The test has standardized sample of behaviour which can be correlated with numerical scale or category system. The psychological test has statistical procedure on the basis of which inference are made concerning a person’s capability, propensity or liability to act, react, experience or structure or order through or behaviour in particular way.

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Cognitive assessment tests try to gauge person’s ability to identify and process information from their environment. Contrary to it, personality tests are more focused on people’s dispositions to behave in a certain way in particular situation. Benchmarking and Comparison with others might give a straightforward and natural way to understand a personality. Normative tests are method of assessment, or evaluation which yields an estimate of the position of the person in a predefined population, for a particular trait; example IQ test.  Criterion referenced test are used where a student or test subject has to meet some prearranged standards. When time is taken into consideration for same subject with all other condition fixed, it is called ideographic test. It is used to monitor student’s progress over time.  You can visit MIFT to learn these career counselling methods and then judge yourself to make a better career.

 

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About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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10 most wonderful career paths for you in Styling in 2018

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Interestingly a lot of MIFT past students are working as stylist in Industry, Fashion Magazines, Event Management Company as freelancers and few started own business of Bridal Studio, Beauty Salon and Photo studio. MIFT has incorporated fashion journalism, cosmetology, photography, business and psychology as basic component of styling to insure wider career opportunities of graduating students. 

Conventionally stylists compose visual images through the use of clothes and accessories. A fashion stylist dress models and film stars, manage photo shoots, and design costumes for music videos and events. Stylists spend days matching clothes, shoes, theme, environment, while being paid for the quality of fashion sense acceptability.

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Editorial assignments have lesser wage rate, while media campaigns and commercials tend to pay better. In industry stylists are paid a flat fee for the length of a project, this practice is habitually called a buy-out. Some stylists can be put on a monthly retainer, in which they are paid a set fee for a period of time and are on call for the entire time period.

When styling on a media set, stylist has to manage finance of wardrobe budget or a warehouse of clothing. Wardrobe Stylists have to control cost of hundreds of extras, depending on the movie scene. In the media industry, stylist can work as a union or non-union stylist. Joining a union offers worker protections for wages and hours, and puts stylist on theatre, film and TV union lists so producers will call you directly for jobs. Retail is most popular career option for successful wardrobe stylists. It’s a great way to make good connections and networking and also learning the basics of personal shopping.

  • Corporate Styling: corporate stylist design for government, industries and companies for corporate uniforms, providing training to staff on personal appearance, magazine publications.

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  • Photographic Styling: involves styling any Photoshoot and includes magazine or print editorial styling, commercial styling and catalogue styling.

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  • Show Styling: involves organising events and fashion parades. This could involve public speaking/comparing, working backstage at fashion parades, selecting models, organising the running order, selecting garments and/or accessories, selecting the venue, developing the event concept, dealing with the media, photographers, and PR companies.

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  • Merchandise Styling: Visual Merchandising, Planogram Design, Range Plan Optimization, Commercial Planogram lay outing are basic work of merchandise stylist. It involves managing displays of products in retail stores for photoshoots or for sale.

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  • Editorial Styling: involves organising & managing the photoshoots for commercials, fashion magazines and other media industries. This engages selecting items to appear in advertisement product styling pages for magazines and content writing articles on product style, commercial trends etc.

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  • Wardrobe Styling: Wardrobe stylist works on events, television, concert, films or theatre productions, designing and selecting the wardrobe items for the actors, musicians, performers, dancers and participating personalities.

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  • Commercial Styling: styling of product, ambience, models or actors/actresses for print/TV/film commercials. This involves anything from managing the wardrobe items to managing the shoot – selecting the ambient, location, models, makeup stylist and even the photographer.

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  • Catalogue Styling: involves working with business house employees for designing promotional materials such as product styling and product catalogues.

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  • Personal Styling: involves providing recommendation or help to clients on how to manage their social image by selecting outfits and accessories that harmonize their association and persona and are suitable for their future business projects. Designing dresses of the client for political, promotional, social and public events to give hidden signal to audience.  Also managing and giving suggestion on makeup allergy, skin care, beauty treatments and event protocol.

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  • Makeup & Hair Stylist: Makeup stylist is responsible for makeup for events such as prom, a special occasion, or a wedding. It could be a particular episode makeup, makeup for small screen or film, or makeup for shooting. It could be makeup for fashion week models, concert performers, or character makeup for the opera, drama and theatre. If Makeup and Hair stylist are working in salon they must have managerial skills also. Foremost duties at salon include checking of service & operations, making sure that customers are happy, overseeing employee’s effectiveness, efficiency and energy, moreover planning to make sure that profitability and margin rate is improving weekly.

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About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production.