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2.0 Makeup Styling, Prosthetic & Special Effects: Sean Foot the stylist of Lords of The Ring, The Last Samurai, The Hobbit & Now Robot 2.0

 

Akshay said, “It was a very challenging role and it took a toll on my body. But the pain and sacrifice was worth it. My character required around 4 hours of prosthetic make-up and another hour and a half to remove it. In my whole career, I’ve never put so much of make-up.”

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This stalwart makeup artist is one of the many hardworking people from New Zealand who have benefited from Peter Jackson’s meteoric efforts to make the country a cinematic powerhouse. Starting with Jackson’s first foray into true drama, Foot was there as a prosthetics technician for the effects house Weta as it worked on “Heavenly Creatures.”

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Akshay Kumar’s Robot 2 look has taken everyone by a surprise. The action king of Bollywood looked unrecognizable and way too scary in his recent avatar.

Talking about it, he told The Quint, “When you are shooting with prosthetics all over your body, the pores on your skin can’t breathe because there is no oxygen since your whole body is packed. So, for the five to six hours that I used to shoot, all the sweat used remain inside my body. When they use to remove the whole thing, I used to smell of sweat”.

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2.0, the costliest film ever made in the history of Indian cinema, is gearing up for release this year. It is a known fact that the VFX effects of the film consumed the larger part of the film’s budget, since director Shankar was keen on setting a benchmark with the film.

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Here’s a curiosity-buster from our end! Makeup artist, Sean Foot is the legend behind Akshay Kumar’s fiendish-vampire look and the Khiladi made sure that the artist’s work is accounted for by posting a video of the prosthetic makeup on his Twitter and Instagram account.

And true to his profession, Sean in the video made best use of his art skill rather than the special effects of technology to give Akshay Kumar, the look that will keep us up at night.

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The makeup artist, Sean Foot the man behind James Cameron’s Avatar look, created this look for the Khiladi and gave him the distinct Crow Man look in 2.0.

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Foot’s association with Weta continued doing home-grown effects for the popular Hercules television show, but his real claim to fame was at having his hand on someone’s foot – namely that of Sean Astin – as that actor’s prosthetic worker who was charged with putting Hobbit feet on. The joke was an amusing one: Sean Foot put feet on Sean Astin. Though he was visibly tired of this joke by the time Foot’s behind-the-scenes footage was taped for the DVD of “Fellowship of the Ring,” this hardworking makeup artist surely will be remembered as having stood a head above the rest.

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International make up artist Sean Foot was appointed to do the makeup and the movie’s trailer suggests he has done a fantastic job! As per the reports, it took 6 hours for Akshay Kumar to wear the prosthetics!

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Apart from the stellar star cast, the film also boasts of a powerful behind-the-scenes team. Sean Foot is the makeup artist, Kenny Bates has been roped in to direct action sequences. 2.0 is also being hailed as the first Indian film to have been shot entirely in 3D technology.

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Though Akshay Kumar has starred in several South film remakes, this is the first time that the action superstar will be seen playing a mainstream role in a Tamil film, where he will be seen at logger heads with Rajinikanth in high-octane action scenes.

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Fashion Model: Type, Male Models, Career, Secret of Modeling World, Model Sketches, Duties & Responsibilities, Salary

 

Fashion modeling is of three kinds : Live modeling for ramp fashion shows, offline and online media modeling and modeling for real life situations and events. They are not only restricted to modelling yet get good employment opportunities in Movies, TV channels, serials, reality shows, game shows, and other TV programmes. Lucrative jobs are available at ad and fashion industry. The different lucrative modelling fields are: runaway, catalogue, showroom, fit, promotional, television, videos, print advertisement and editorial modelling.

MALE MODELLING IS BECOMING MORE POPULAR AND DIVERSE AS WE MOVE THROUGH THE FASHION SEASONS. AS THE INDUSTRY CONTINUES TO GROW, WE ARE BECOMING FAMILIARISED WITH FAMOUS MALE FACES AND GIVING THEM THE RECOGNITION THAT THEY DESERVE. HERE IS OUR PICK FOR THE TOP MALE MODELS:

  • DAVID GANDY
  • MATTHEW NOSZKA
  • ROB EVANS
  • KIT BUTLER
  • SUNG JIN PARK

 

Steps to Becoming a Successful Model

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  • Higher education always helps, and good IQ, values, communication skill, attitude and mind-set is must to be successful. Color, Shape, Size comes latter.
  • If you don’t look like a runway model, that’s fine! Know the odds of what you face in terms of the area you live, what your look has to offer, and how hard each specific outlet for modeling is, such as commercial or runway.
  • People want to see you in the raw to see if you could transformed into a variety of looks. Remember, you’re pretty just as you are, so let those agencies see you for you! Most importantly, no Glamour Shot photos!
  • The modeling world can be laced with drugs, alcohol, sex-trades, rape, greed and more if you get in with the wrong crowd, which is easy to do when you’re looking for a quick route to fame and fortune.
  • A good agency should understand your personal needs as a model, lift you up, and never take money from you. They should also never ask you to put yourself in a dangerous or compromising situation.

Some Ugly Secrets of Modeling World

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  • Models Earn Extra Cash As High-End Escorts
  • There Is A Lot Of Bullying
  • The Drugs Are Free
  • They Are Constantly Under Pressure To Abuse Drugs
  • Cotton Ball Diet diet is a fashion industry secret as models have the sensation of feeling full without gaining any weight
  • Photographers Reportedly Subject Models To Sexual Abuse
  • Some Agencies Expect You To Model Topless At Just 16-Years-Old

The drugstore staples expand in the stomach, making you feel full. Eating them is just one of many over-the-top tactics models employ to keep thin.

Competition in the fashion world is brutal, and models must go to extreme lengths to get cast in shows. Once they get a spot on the runway, they often have to endure harsh conditions and little to no pay.

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Fashion Designer & Model’s collaboration for Poses and Postures  

In the fashion world, new designs are presented in the form of hand-drawn sketches before they’re actually cut and sewn. First designers draw a croquis, the model-shaped figure that serves as the base of the sketch. The point is not to draw a realistic-looking figure, but a blank canvas of sorts on which to display illustrations of dresses, skirts, blouses, accessories and the rest of your creations. Adding color and details like ruffles, seams and buttons helps to bring your ideas to life. The model for designer’s design, called a croquis, should be drawn in a pose that will show off the items best. Designers can show the model walking, sitting, bending, or in any other position. As a beginner, designers may want to start with the most common pose, which is a runway sketch that shows a model standing or striding on a runway. This is easiest to draw and it will allow designers to illustrate all of designs in full view.

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Entry Level Model Responsibilities

Duties and Tasks for: “Model”

1) Manager (As subject or hold) makeup to face and hairstyle to enhance appearance, considering such factors as color, camera techniques, and facial features.

2) Display products, clothing and merchandise in real life, commercials, advertisements, and/or fashion shows.

3) Dress in sample or completed garments, and select accessories.

4) Follow strict routines of diet, sleep, and exercise to maintain appearance.

5) Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.

6) Promote products and services in television commercials, on film, or in videos

 

Salary

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E-commerce and advertising agencies are biggest employer of fashion models. High fashion usually pertains to top-selling, exquisite lines of clothing produced by top designers and fashion companies. Models then show the styles off at fashion shows and in television advertisements, magazine ads and on large billboards. While most high fashion models usually work in prime locations such as New York or Los Angeles, the Internet has made it possible for them to work from photography studios and scenic venues across the country. They earn incomes averaging above $60,000 annually.   

 

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What is Fashion Marketing

The goal of fashion marketing and merchandising, for both manufacturers and retailers, is to sell merchandise at a profit. This requires careful planning and coordination.

Fashion Marketing is a field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to fashion marketing stimuli. Fashion marketers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

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Fashion marketing managers research consumers’ preferences, coordinate production and develop their product advertising for future seasons. These professionals also monitor retail traffic and social media advertising and establish prices for new clothing lines. Fashion marketing managers earn salaries that are above-average compared to other occupations.

learning_modelCognitive marketing is one of the best ways to connect with a customer on a personal level. It essentially uses what people are already thinking about in a positive way to give a brand a position that reflects the customer’s position. This helps the customer to see a similarity between themselves and the brand, helping to form a strong connection.

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Personalization is the incorporation of personal and transactional information like name, title, organization, purchase history etc. to your communication. Hyper-personalization goes one step further and utilizes behavioral and real-time data to create highly contextual communication that is relevant to the user.

Hyper-personalization or ‘personalized marketing at scale’, is where Big Data and online marketing intersect. This new marketing buzzword denotes more than a passing phase—it’s part of an irreversible evolution in marketing that targets individuals with content that is tailored to them. This is marketing done smarter, and it’s a technique you need to know about.

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Fashion Psychology is the integration and utilization of the science of psychology and the industry of fashion to create manageable therapeutic tools that ultimately assist in the development of desired results in both clients’ perceptions of self, their behaviors, and moods as well as targeted objectives within the business model.

Fashion marketing and management involve the core functions of selling products and managing supply. Those on the marketing and management end of the fashion industry are tasked with the unique challenge of merging their creative aptitude and business acumen in order to generate brand awareness, which in turn generates sales. Both fashion marketers and managers create and execute well-planned marketing strategies aimed at keeping their retailers relevant by positioning them as stylish and better than their competitors.

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Fashion management encompasses an understanding of marketing and the art of selling along with the skills of purchasing and inventory management. Students seeking a fashion management degree can expect to receive a good overall understanding of how the fashion industry works, from what to look for in a well-constructed garment to how to coordinate runway shows and what to look for when analyzing fashion trends.

Branding is personalizing a product to ensure a balance between different economic values. In the fashion industry branding has become the dominant competitive strategy for all successful companies. The aim of branding is to make a link between the character of an object and its branded image or form. Fashion advertising tends to be idealess. Labels are selling an image, not the clothing. Image advertising can still be conceptual, but most fashion ads and campaigns are created by fashion photographers. And most fashion photographers don’t have a clue what an ad “concept” is. To them, a concept is different weird poses, or different weird models, or different weird props, or different weird settings. These are “executions,” not ideas.

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Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.

Fashion marketing salary averages vary depending on things such as experience, company size, location, and duties. It can be difficult to pinpoint marketers in the fashion industry in particular, since marketing positions and marketing salary data points aren’t typically fashion-specific.

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Fast Fashion: Industry, Problem,Issues, Why & How to Avoid Fast Fashion

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Exploitation of poor laborers. And brain-washing of buyers by neuro-marketing.

80 billion pieces of clothing are consumed globally every year. The US spend an estimated $2.6 billion on Halloween costumes every year: worn for one night only. The volume of water consumed by apparel production each year is currently the equivalent to 32 million Olympic swimming pools. Australian’s are the world’s second largest consumers of fashion. On average, they consume 27kgs of new clothing and textiles every year. One-in-six people work in the global fashion industry.

 

Fast fashion can be defined as cheap, trendy clothing, that samples ideas from the catwalk or celebrity culture and turns them into garments in high street stores at breakneck speed.

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Use of psychology, internet of things and hyper personal marketing help in brain bashing of buyers.

The Industrial Revolution introduced new technology – like the sewing machine. Clothes became easier, quicker and cheaper to make. Dressmaking shops emerged to cater for the middle classes.  Online shopping took off, and Fast Fashion retailers like H&M, Zara and Topshop took over the high street. These brands took the looks and design elements from the top fashion houses and reproduced them quickly and cheaply. With everyone now able to shop for on-trend clothes whenever they wanted, it’s easy to understand how the phenomenon caught on.

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Land-filling by used and unused cloths is one of the biggest problem.

Fast fashion focuses on speed and low costs in order to deliver frequent new collections inspired by catwalk looks or celebrity styles. But it is particularly bad for the environment, as pressure to reduce cost and the time it takes to get a product from design to shop floor means that environmental corners are more likely to be cut. Criticisms of fast fashion include its negative environmental impact, water pollution, the use of toxic chemicals and increasing levels of textile waste.

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E commerce further increased the rate of buying by placing shop in everybody’s mobile.

Most of us associate the term ‘fast fashion’ with the big brands like Zara, H&M, Forever21 and Topshop. Sustainable fashion fans have rightly called these big brands out for their poor practices and waste. Almost all new brands that have picked up the same destructive business model and do and say almost nothing about sustainability. Simplest solution is to buy as less as possible, buy classic fashion, use mix, use match techniques, buy accessories rather dresses, use organic and natural fibre, buy handlooms and handmade dresses.

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Child Labor, very low wages and deadly working condition is very common.

The $2.5 trillion fashion industry is one of the largest users of water globally (pdf), according to the United Nations Economic Commission for Europe (UNECE), noting that producing one cotton shirt requires 2,700 liters of water—”the amount a person drinks in 2.5 years.” The agency also estimates that one in six people worldwide works in a job related to fashion, an industry whose supply chain has a reputation for unsafe conditions, child labor, and other exploitative practices, especially for girls and women.

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Global Warming and Climate Change is directly linked to fast fashion consumption.

Why Avoid Fast Fashion:

  • Fast fashion exploits overseas workers.
  • Fast fashion contributes to the decline of handlooms and job creation by computerized mass production.
  • Fast fashion is environmentally disastrous.
  • Fast fashion can wind up costing you more than “real” clothes.
  • Fast fashion’s low quality changes how you think about clothes.
  • Fast fashion collaborations trick you into paying for the name.
  • Fast fashion distorts your sense of value.
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World biggest fast fashion company old weak building collapse in Bangladesh.

What we can do to avoid problem caused by fast fashion :

Buy Less

Buy what you need, buy things that you love, and take care of what you own.

Establish Your Priorities

 If you’re passionate about the environment, choose clothing made with organic or recycled fibers. If you care deeply about fair-labor practices, search for locally made items or fair-trade certification.

Know That You’re paying very less but why

Most fast fashion retailers are able to drive down their prices because they produce cheaply in factories in China or Bangladesh–factories that Cline herself went to visit and found that their working conditions and salaries were not necessarily fair.

Know Your Brands

The internet makes it simple to locate brands that have ethical business practices and a style that suits you. Know that manufacturers who use organic cotton and recycled fibers are making more than just a trendy choice. Apparel companies aren’t required to list the chemicals in their fabrics.

Hire a Tailor

Obviously not everyone has the time or inclination to learn to sew. But happily, there are these people called tailors and seamstresses who will actually do it for you.

Recycle, Reuse, Reduce

Alteration and Size change is possible. For one time event or wearing at home, take old dresses from father, mother, siblings and friends, tell them it is to save environment. Reduce your consumption of fast fashion, buy less but good quality classic fashion items.

Buy Second Hand or Vintage

If you can’t afford independent designers, then buying from thrift stores or second hand is a great option.

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Fashion Stylist : Career, Type, Job Description, Course

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Almost all global leaders have personal stylists.

Fashion stylists are those professionals who see the possibilities in clothing. Stylist work in textile and apparel manufacturing industry, eCommerce, retailers, Media, TV, Movies, along with merchandiser, Ad agencies, event companies, politicians and celebrities, malls and stores, beauty salons, makeup artists, photographers, news agencies, magazines, bloggers and vlogging channels.

 

Fashion Stylists are responsible for making people appear attractive and fashionable and hence, possess all the knowledge and tactics on how to accentuate the positive attributes of people. They can bring life to any photographer’s or visionary’s vision by mix and matching the outfits and accessories altogether. By consulting with make-up artists, hair stylists, directors, and photographers, fashion stylists create best of the fashion products in the industry.

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A movie has many actors, all needs styling? Who do this. 

Fashion stylists coordinate outfits from an array of clothing and accessories. They may dress mannequins for retail store displays or photo shoots and assist store customers with choosing clothing and accessories to complement their body type and lifestyle.

The work environment is often fast-paced with travel possibly required or even relocation to major cities for work opportunities. Stylists must keep up with frequently changing fashion trends and may need to put in extra hours to meet deadlines.

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Thousands of magazine and each have many pages and models. Who style them?

Aspiring fashion stylists can complete various fashion courses that provide them with basic knowledge on how to put outfits together and an understanding of fashion trends. College-level courses provide more formal training on fashion merchandising, fashion design and visual merchandising that allow you to earn a two-year or four-year degree. Possessing a degree will make you a more marketable professional, and you will have a better idea of how the fashion industry works. On-the-job training can be obtained through internships available at many fashion schools.

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Thousands of tv channel and each have many ads, programs. each ad and program have many people  or models. Who style them?

Stylists come in many forms and much to what little general public may know about us stylists have been integral to the industry for a very long time. In past as stylists MIFT students wear many hats and be involved in many facets of the creative progress in textile / apparel manufacturing industries. A stylist is a trusted advisory in all aspects of clients wardrobe, hair, beauty, lifestyle and anything else that will enable stylists to fulfill clients social, professional or commercial requirements.

Ad Agencies and eCommerce is biggest recruiter of freelancing stylists.

 

Each different fashion stylist job requires the various skills to detail and knowledge of trendy style. A fashion stylist must always make the model, celebrity and set look attractive rather than just fashionable. Fashion stylist jobs are highly competitive, but are certainly possible for those with both talent and determination. As fashion stylists are independent contractors, they must pay their own taxes. All fashion stylists must work hours that best suit their clients which is some time exhausting and arduous.  

 

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Future of merchandising: offline merchandising with advance digital strategy, eCommerce assistance, Internet of Things and Industrial Revolution 5 support

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Offline merchandising is the art and science of displaying products, offers, customer review, customer satisfaction, shop location etc on social websites, social media, eCommerce aggregators, online stores and internet with the goal of increasing footfall, calls and inquiries to a physical brick and mortar store. 

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Almost all shops small or micro has been rated on social media.

Offline merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. “Display of products in such a way that stimulates interest and entices customers to make a purchase” that is at the heart of offline merchandising. Offline merchants typically select or manage the inventory, and they optimize the performance of the inventory in the all possible online channels, social media, e-stores, digital environment after doing customer behaviour analysis to implement hyper personal marking.

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Effective offline merchandising with help of digital technology yields:

  • Higher sales
  • Faster inventory turnover
  • Buyers who spend more time in the store
  • More satisfied customers
  • Increased customer loyalty

Shopping in a brick-and-mortar store is an experience that engages all five senses, which is why merchandising long ago became something of a science for brick-and-mortars.

Merchandising for physical retail shops often includes engaging customers from the moment they walk by (think elaborate window displays) to the moment they exit, purchase in hand (think scents, music and other elements aimed at driving sales and leaving a lasting impression).

The very basic responsibilities to achieve above effective merchandising results are following:

  • Product display: How can the customer be inspired and enticed to buy specific products?
  • Navigation structure: How does the customer find his way on the website by using the navigation?
  • Product facets: How can the customer filter the offered assortment down to the right product for him or her?
  • Sorting: How can the products be shown best be sorted to offer an optimized experience?
  • Product information: How will you make sure that the customer will find all the required information?
  • Internal search: How does the customer find his way on the website by using the search function?
  • Size guides: How does the customer know what the perfect size of a product is for him?
  • Localization/Segmentation: How can the online shop be customized towards specific customer segments or local preferences?

Some of the most popular ways to entice buyers to purchase include:

  • Window and in-store displays
  • Grouping related products together
  • Shelf signage
  • In-store ads featuring the merchandise
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items

The anonymity associated with online customers is one of the biggest challenges to overcome in successful eCommerce merchandising. After all, if I don’t know what you want, how can I sell it to you?

There is, however, a wealth of data available relatively easily within your analytics; you just need to know what to look for.

  • Marketing Channel – Where did your visitor come from? E.g. if natural search, what was the keyword they used – this is the biggest clue as to what they are looking for. Internet of things is best possible solution to this. All the personal, psychical, social, movement, liking, current product purchase etc can be connected to forecast accurately what commuter will want in future. 

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  • Visit history – Is this their first visit to your website? If not, what did they look at last time?
  • Device – Are they on a mobile device, tablet or traditional desktop?
  • Geography – Where are they in the world – do they have a store nearby?
  • Seasonality – What is happening in the macro-environment? Is it Christmas/Easter/Summer?

 Basic Aspects of Offline Merchandising based on online feedback:

Product photos

Product photos are your number one sales tool as lots of customer put photos of dress, accessory, product on social media such as Instagram, Facebook and other websites. Some time they are ugly with bad rating on Google search review.

Today, customers don’t trust branded product photos anymore. Rather, they’d prefer to see customer photos of a product.

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Genuine Customer Experiences

User-generated content (UGC), like customer reviews, photos, and videos, is the most authentic and aesthetic way to tell customers’ stories straight to prospective buyers.

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Roughly 35% people’s purchase are influenced by social media.

Aesthetic Design

Your store’s look and feel should be professional, inviting and suitable for your industry and target market.

 

Mobile responsiveness

Since huge numbers of customers call/chat and ask to shop exclusively on their phones and computers, your physical store merchandising must be mobile responsive.

All of your products and features should be mirrored on your mobile site, including images, product descriptions, and reviews. Google Business is free for small and micro shops.

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Connect store website with search console and analytics to get customer data.

Be data driven

Analytics can help retailers make better merchandising decisions. More than half of retail leaders (63%) already do it—so if you want to keep up and get ahead, you should, too.

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As a customer enter a store, if store has record, it knows physical, economical, liking etc of customer.

 

Keep your enemies closer

Tracking competitors and their inventories can clear this up once and for all. Then retailers can fill in the gaps in their inventory and effectively become a more successful competitor. The more you know, the better your sales can be.

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Buy Offline Pay Online – No waiting in long queues at malls and stores

Keep it short

The fewer steps to purchase, the better. When retailers ask for too much information or otherwise complicate the process, shoppers drop out of the sales funnel.

The clearer, the better

Add interactive tools that aid customer purchase decisions. Improve your search function. Provide shipping policies and estimations as early as possible in the checkout process.

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Connected Shopping is future. Customer checks product attribute, quality, range and price at home then go to physical store.
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How to start a fashion blog or how to become a fashion blogger

Jobs in Fashion

Are you expert or understand any field within different aspects of fashion industry ? From cotton crop to movies and from eCommerce  to land-filling, fashion industry is so diverse that there is no commonality and limitation for fashion bloggers.

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Are you IT, computer or software engineer and understand how search engine works? Google search console is must if anyone want to start blogging.

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If you have any one skill from above two, you can just start fashion blogging but give some time to get readers feedback and increase followers. First – Fashion Skill: Pattern Cutting, Makeup, Hair styling, Stitching, textile science, merchandising, illustration, styling, fashion consulting, modelling etc. OR Second Blogging skills : creative writing, video editing, SEO, data analysis, photography, content writing, info-graphics, social media marketing, reader psychology, content trend analysis, viral headline analysis etc. It you are a software engineer & have expertise in fashion then Fashion Search Engine Optimization Blog will give you good earning.   

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Technically, above both are different things. How to start a general blog will have similar process. However a blog focused on Fashion is Fashion blog. You can start a fashion blog by following below steps. Try to mix fashion influencer skills to be more successful in less time.

Step 1. Start free blog on WordPress and Google blogger. Work on both and see which you like more.

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Step 2. Now do Fashion keyword research. First you can write in which you are expert. Second you can do research and then write about what people are searching. Use google trend to know what people are searching.

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Step 3. Write your Fashion blogs with above keywords in both your expertise blogs as well as trending blogs. You can add personal styling, images or videos if you are interested in modeling or direct connection with reader. Direct connection always boost reliability if you have rich content and also leads to fashion influencer world.  

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Step 4. Take feedback from friends, family members and social media about your writing skills. When you make good fan following, you can buy domain name. Social media feedback can increase your reach and understanding about readers. You must share as much as possible in early days to make fan following and improvement in your blogging style. 

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MIFT blogging students generally follow above steps. Next stage is more data oriented. To become successful fashion blogger one must expert in at least one from social media marketing, google search console, google analytics analysis, photography, modelling, writing, makeup, stitching etc. Either fashion skill or SEO skill, one is must to be successful fashion blogger, which is a part of course of MIFT students.

“How much do fashion bloggers make” should not be the primary question at least in early days. There are many methods to earn money by blogging. Google Adsense is only option as other pay very less for ads. Affiliate marketing, direct selling, social selling, paid writing and promotion are few methods with one can use to earn but only after having rich and healthy followers, this Health depends upon country, exchange rate, cost per click, key word monitory value, matching of ad with your blog content etc.  

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How to be successful Fashion Designer in 2020

Jobs in Fashion

Do you think Fashion Designer stitch? Or Fashion Designer make illustration using colors or computer? In 2018 every field is completely changed by Innovation Management and Internet Technology,  Fashion Designer’s work also changed around innovation and internet. Innovation in research methods has become primary work of Fashion Designers. Research about textile, design, comfort, usability, quality, manufacturing, retail, e commerce has become old topics. To be successful Fashion Designer, one must study to optimize the innovation process to disrupt the disruption caused by big global giants who are changing, challenging and shifting Fashion Designers into non – art but engineering skill workers. Data analysis, neuro maketing, anticipatory shipping, global supply chain, operation research, ad brainwashing etc has killed the market of natural designs born out of designers brain.

Are you ahead your time? IR (Industrial Revolution) has always changed the fashion. IR1 Stem Engine, It was shift from hand made to machine made textile; IR2 mass production, designer clothing become cheap and available to all; IR3 Computer, Use of CAD, CAM, CNC in designing and manufacturing of textile, pattern and Internet ecommerce, online selling.  There was a seismic moment in the late 1960s, when youth quaked and rebelled, and a dynamic young couturier named Yves Saint Laurent came up with a novel idea—ready-to-wear—that democratized fashion, broke down old class hierarchies, and made designer clothing accessible to all. Automotive mass production system from Ford and Toyota was mixed with creative fashion industry first time for lean manufacturing, line balancing, six sigma quality and just in time. Then fashion was influenced and mixed with mechanical engineering, In 1980 fashion was mixed with computer technologies such as CAD, CAM, Advance designing software and manufacturing technology.  BY 2010 internet taken over the fashion world and connected consumer demands were not limited to local fashion. As a result fashion designers has to observe and design as per global fashion trend even for local market. By 2020 AI, AR, Smart Textile, IOT, Intelegent Clothing, Carbon Fiber etc. become common as per current trend projection and the work of fashion designer will involve much more technology than just creativity. 

Due to Facebook, Google, Amazon, people only saw what they searched in past, this leads to boost mass production and kill innovation in Designers’ mind, art and illustration. People buy what they watch on Android or iOS phone. Dream dress, illustration, sketch, colors has become less in trends. The biggest challenge Fashion Designers face and solve both comes from Technology. If Technology is changing Fashion Designers work, the amalgamation of completely different field Technology is helping Fashion Designers to be successful.

In short, any Fashion Designer must practice and master any other unrelated field’s “Technology”. Fashion Designer can study about innovation in video blogging, Fashion influencer, social media selling, search engine optimization, data analysis, cognitive neuromarketing, storytelling, advertising, psychology survey, Forecasting & trend analysis and other process management. Only Stitching and sketching is not Fashion Designer’s work.

Similarly other technologies are changing fashion world and our education institutes play major role in this, While the creative part of the fashion designing is highly vital, the management skills that are changing as also necessary. Fashion Institutes not only help the future students to build skills but also enable them to have open prospect for the future technology change. 

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Fast fashion & slow fashion: different approach for fashion foresting?  

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“No or less” fashion forecasting approach:

Make classic design in best quality & low price. Here forecasting focus on material demand, pricing and competition rather design.  

Many companies are managing retail prices extremely low because they did not change its merchandise plans based on the latest (fast) fashion fad. As an alternative, these companies books manufacturing capacity in advance, and produces slow (classic) fashion garments at a steady pace year-round, rather than rushing to produce trendy items from specialty factories. By making high quality, well-designed, well-fabricated, classic slow fashion basic clothes and managing to sell them incredibly cheaply because its factory costs are reined in, fashion companies can maintain customer demand without doing any fashion forecasting and trend analysis.

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“Customer feedback” based forecasting approach:

Store manager collect and pass customer feedback to designers. Personal relation, survey, feedback form or general talk with customer plays very important role in this case.  

There is a revolution happening in the fashion industry and designers are becoming less concerned with creating designs and looking more into receiving customer’s feedback on how to make garments more multifunctional.  Store managers collect hard data, such as orders and sales trends, and soft data, such as customer reactions and “buzz” around a new style. They transfer this information to headquarters, where designers, market specialists and procurement and production planners are sit together and constantly develop the product, as asked by customer.

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“Fast supply chain” based forecasting approach:

Unfinished good (not stitched / semi stitched / only textile / only pattern cutting) which have provision of design change as per latest fashion forecasting.   

Many companies have realized that waiting time increases exponentially when manufacturing capacity is tight and demand is highly variable & for short period. Manufacturing factories constantly create unfinished goods. Adopting a “just-in-time” approach, these companies send “unfinished goods” to its network of finishing shops and turn them into products. These unfinished goods have designs from slow (classic) fashion and fast fashion.

“Production management” based forecasting approach:

Batch production in real time i.e. rather leading, simply follow trend. Manufacture for each segment as per different trends and fashion forecasting but in few numbers periodically to stop manufacturing if demand decreases.    

Those companies who focus on fast fashion, trend analysis and fashion forecasting, by manufacturing and distributing products in small batches, these companies sell products just few days after they are made, operating with negative working capital. Up to 50 present of their clothes are designed and manufactured smack in the middle of the fashion trend. If violet velvet gown suddenly become the rage, these companies reacts quickly, designs new styles, and gets them into stores while the trend is still peaking.

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

Related Search : Why is fast fashion bad, fast fashion brands, fast fashion industry, fast fashion examples, fast fashion articles, fast fashion problems, Slow Fashion, Fast Fashion Vs Luxury, Sustainable Fashion, High Fashion, Fast Fashion Vs Traditional

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Career as Fashion Trend Analyst

 

Fashion trend analysis is study of influence of external, internal and virtual factors on consumers’ or customers’ psychology towards continuously changing product design, demand or management. Artificial intelligence can predict fashion trends accurately based on the analysis of millions of images shared every day on social media.

Primary analysis parameters 

  • Colour
  • Themes
  • Shapes
  • Design
  • Key Events or Social Movements
  • Social Customs of Target Market

Additional analysis parameters

  • Social media influencers and their impact
  • Brainwashing Techniques
  • Ad roi
  • Latent demand analysis
  • Any change in PESTEL, SWOT & 7 P

The research to determine the potential factors likely to affect upcoming trends; and attempt to control these potential factors likely to affect upcoming trends. They should be familiar with shopping psychology and the future economic environment. They are required to be familiar with all aspects of psychological impact of media, including propaganda creation & running. They are also required to travel throughout the world to meet fashion influencers, create buzz, benchmark technology and related research.

Aggregator Steps for Fashion Trend Analysis 

  1. Compare and try to find out difference is trend projected by various fashion trend analysis agencies, magazines and websites. On the basis of your past data analysis, you can give mathematical weightage to these agencies, magazines and websites. If you are doing every month study, in 12 month you can know which company is doing accurate trend analysis.
  2. Check impact of fashion shows, do people buy what they see on fashion ramp. In 90% cases mass people don’t buy fashion show items.
  3. Benchmark blogs, stylist’s pages and social media influencers’ trend projection and failures. Again 90% of the times they predict wrong fashion.
  4. Check top 10 biggest company of fashion field in that reason, state or country. Check there future upcoming designs and advertisements. Do benchmarking between these top 10 companies future designs. If 7 or above companies are projecting same design, colour, pattern, shape etc. count on it.
  5. Now mix all above 4 studies. Remove those fashion products whose designs, colour, shape, style and other are supported by all 4 above or at least minimum 2 from above supporting that.
  6. Make following matrix and give weightage based on your monthly study. After 12 months, you will be able to give correct weightage.

Below example for gown

Colour
Design
Fabric
Sense
Pattern
Print
Weightage
Magazine / Websites
White
A line
Silk
Reveling,
Tight,
Body-con,
Economical,
Loose fit,
Pear, Patriotic,
Traditional
Neck, Sleeve, Flare,
Collar,
Embroidery,
Dart, craft-work,
Floral
10
Fashion shows
Pink
A line
Satin
Floral
10
Blogs / Stylists/ Influencers
Purple
Ball
Chiffon
Plain
20
Companies
Red
Trumpet
Cotton
Check
20
PESTEL
White
A line
cotton
Economical
Simple
Plain
40

PESTEL factors are political, economic, social, technological, environmental and legal. Geopolitics, financial sanctions, crop production, festival, carnival, manufacturing technology, supply chain efficiency, temperature, rain, humidity, trade war, tax rate etc. are just few factors which a trend analyst should consider before making any final decision. For example in north India January temperature is 0 c, June 45 c and humidity in august is 90% plus 35 c and October is charming 20 c with 60 % humidity. Ideally in every 2 month people change their dresses in north and use last year items. Of course nobody should buy every month. But when agriculture season is complete and crops are ready, our religion has designed festivals and financial celebration method to give birth mysterious financial transaction. Holi, Dasara, Diwali are just few, these festivals gave birth to an unknown financial system.  At time of war, economic recession and political crisis, fashion trend change – search about “why lipstick demand goes up in economic recession”. It is most complicated part of trend analysis and requires experts from completely different field to analysis and project.

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

Related Search: Trend Forecasting Jobs, Trend Analyst Job Description, Trend Forecaster qualification, fashion trend forecasting companies, trend forecasting agencies, Fashion Forecasting Process, Fashion Forecasting techniques, Importance of fashion forecasting