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Future of merchandising: offline merchandising with advance digital strategy, eCommerce assistance, Internet of Things and Industrial Revolution 5 support

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Offline merchandising is the art and science of displaying products, offers, customer review, customer satisfaction, shop location etc on social websites, social media, eCommerce aggregators, online stores and internet with the goal of increasing footfall, calls and inquiries to a physical brick and mortar store. 

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Almost all shops small or micro has been rated on social media.

Offline merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. “Display of products in such a way that stimulates interest and entices customers to make a purchase” that is at the heart of offline merchandising. Offline merchants typically select or manage the inventory, and they optimize the performance of the inventory in the all possible online channels, social media, e-stores, digital environment after doing customer behaviour analysis to implement hyper personal marking.

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Effective offline merchandising with help of digital technology yields:

  • Higher sales
  • Faster inventory turnover
  • Buyers who spend more time in the store
  • More satisfied customers
  • Increased customer loyalty

Shopping in a brick-and-mortar store is an experience that engages all five senses, which is why merchandising long ago became something of a science for brick-and-mortars.

Merchandising for physical retail shops often includes engaging customers from the moment they walk by (think elaborate window displays) to the moment they exit, purchase in hand (think scents, music and other elements aimed at driving sales and leaving a lasting impression).

The very basic responsibilities to achieve above effective merchandising results are following:

  • Product display: How can the customer be inspired and enticed to buy specific products?
  • Navigation structure: How does the customer find his way on the website by using the navigation?
  • Product facets: How can the customer filter the offered assortment down to the right product for him or her?
  • Sorting: How can the products be shown best be sorted to offer an optimized experience?
  • Product information: How will you make sure that the customer will find all the required information?
  • Internal search: How does the customer find his way on the website by using the search function?
  • Size guides: How does the customer know what the perfect size of a product is for him?
  • Localization/Segmentation: How can the online shop be customized towards specific customer segments or local preferences?

Some of the most popular ways to entice buyers to purchase include:

  • Window and in-store displays
  • Grouping related products together
  • Shelf signage
  • In-store ads featuring the merchandise
  • Samples and giveaways
  • In-store demonstrations
  • Well-stocked shelves
  • Spotlighting promotional items

The anonymity associated with online customers is one of the biggest challenges to overcome in successful eCommerce merchandising. After all, if I don’t know what you want, how can I sell it to you?

There is, however, a wealth of data available relatively easily within your analytics; you just need to know what to look for.

  • Marketing Channel – Where did your visitor come from? E.g. if natural search, what was the keyword they used – this is the biggest clue as to what they are looking for. Internet of things is best possible solution to this. All the personal, psychical, social, movement, liking, current product purchase etc can be connected to forecast accurately what commuter will want in future. 

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  • Visit history – Is this their first visit to your website? If not, what did they look at last time?
  • Device – Are they on a mobile device, tablet or traditional desktop?
  • Geography – Where are they in the world – do they have a store nearby?
  • Seasonality – What is happening in the macro-environment? Is it Christmas/Easter/Summer?

 Basic Aspects of Offline Merchandising based on online feedback:

Product photos

Product photos are your number one sales tool as lots of customer put photos of dress, accessory, product on social media such as Instagram, Facebook and other websites. Some time they are ugly with bad rating on Google search review.

Today, customers don’t trust branded product photos anymore. Rather, they’d prefer to see customer photos of a product.

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Genuine Customer Experiences

User-generated content (UGC), like customer reviews, photos, and videos, is the most authentic and aesthetic way to tell customers’ stories straight to prospective buyers.

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Roughly 35% people’s purchase are influenced by social media.

Aesthetic Design

Your store’s look and feel should be professional, inviting and suitable for your industry and target market.

 

Mobile responsiveness

Since huge numbers of customers call/chat and ask to shop exclusively on their phones and computers, your physical store merchandising must be mobile responsive.

All of your products and features should be mirrored on your mobile site, including images, product descriptions, and reviews. Google Business is free for small and micro shops.

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Connect store website with search console and analytics to get customer data.

Be data driven

Analytics can help retailers make better merchandising decisions. More than half of retail leaders (63%) already do it—so if you want to keep up and get ahead, you should, too.

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As a customer enter a store, if store has record, it knows physical, economical, liking etc of customer.

 

Keep your enemies closer

Tracking competitors and their inventories can clear this up once and for all. Then retailers can fill in the gaps in their inventory and effectively become a more successful competitor. The more you know, the better your sales can be.

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Buy Offline Pay Online – No waiting in long queues at malls and stores

Keep it short

The fewer steps to purchase, the better. When retailers ask for too much information or otherwise complicate the process, shoppers drop out of the sales funnel.

The clearer, the better

Add interactive tools that aid customer purchase decisions. Improve your search function. Provide shipping policies and estimations as early as possible in the checkout process.

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Connected Shopping is future. Customer checks product attribute, quality, range and price at home then go to physical store.
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Interior Design Career Options: Theme Parks, Ships, Flight, Cars, Aviation Retail & Visual Merchandising

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Photo by Magda Ehlers on Pexels.com

19th & 20th Century role of interior designer is fading in 21st century. Now interior designers study different subjects analogous to architects, civil engineers, structure engineers, interior decorators, graphics designer, interior stylists, environmental psychologist, merchandiser, ad film director, event manager, material scientists, business managers etc. Theme Parks, Ships, Flight, Cars, Aviation Retail & Visual Merchandising are primary industry where interior designers work in 21st century.

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Childhood always rank as one of the most cherished phases of life. And the visit to fun parks is something you cannot deny. Aspirants, who adore the gigantic slides, roller rides and always have some incredible ideas to make the theme parks livelier, here’s good news for you.

There are no limits to the imagination when you are hired to design a cruise or private yacht. All you will be asked to keep it classy and make it feel like a home away from home. While designing cruise line, an interior designer gets more opportunity for artistic design.

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Pampered, private and totally serene; this is the vibe most interior designers must achieve when hired to create the design aesthetic of a luxury hotel property, especially along coastal areas or in resort properties. But with competition for travellers’ getaway dollars, such professionals must constantly up the ante and think out of the box to stand out and attract guests.

For cruise sceptics and travel tabloids, the phrase ‘floating hotel’ might still prove more fitting for a resort plonked in the middle of a lake than a cruise ship. However, in recent years cruise companies have been looking to create vessels that are more worthy of this moniker, employing experts from the interior industry to help revolutionise their interiors.

Yacht design is no longer a singular specialisation. Over the past two decades, many of the world’s leading studios have been asked to turn their practiced eyes to other high-end interiors. In particular, private aircraft design has blossomed from a niche within a niche to a fully fledged arm of the luxury interiors market.

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Gulfstream Aerospace—which has designed and manufactured private aircraft for nearly 60 years—recently announced its plans for two new jets to be released in 2018 and 2019. The G500 and G600, respectively, are pushing the limits in private aviation, both in aerodynamics and interiors.

The design team at Gulfstream works in tandem with the customer in customizing their cabin. Clients can visit Gulfstream showrooms in London, Savannah (GA), Long Beach (CA), and Dallas (TX), to select china, carpeting, leather, and veneers; the company’s engineers worked with a supplier to devise a lightweight stone tiling for the aircraft, perfect for spill-prone areas like the kitchen. The design team also works with each client to figure out such specifications as bathroom size (with or without a bidet) and whether the kitchen is at the front or rear of the plane (meals and drinks being prepared in the back means the crew is more visible; the cabin is also louder, an issue since most of the lounging or sleeping units are also at the rear of an airplane). Clients can preview all of their choices on an application called Design Book, that provides a 3-D rendering of the plane’s interior scheme.

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If you’ve ever seen the inside of a Mercedes-Benz S-Class Sedan, it’s a thing of beauty. An article in Air Business International explains how the storied German auto manufacturer’s design team partnered up with Lufthansa Technik, a company that specializes in aircraft maintenance, repair and overhaul, to outfit the interiors of some of their luxury jets in ultra-sleek style.

Mercedes is said to have used the S-Class’s interior as inspiration, expanding it on a wider scale for the jet cabin application. In the coming year, the new A-Class as a harbinger of the new compact car generation will replace a bestseller that has decisively contributed to a more youthful brand image for Mercedes-Benz: the average age of European drivers of this most progressive compact class model is now 13 years lower than for the preceding series. And now the revolution is set to continue: Mercedes-Benz shows the interior of the new A-Class.

Mercedes-Benz F015 - Luxury in Motion

With travellers making a beeline for security checkpoints, airport facilities have pushed their commercial offerings from ticketing/check-in locations to post-security spaces, where travellers are spending upwards of two to three hours prior to their flights.

That idea of a convenient, more appealing offer was the guiding force behind the renovation of the McNamara Terminal inside Detroit Metropolitan Airport (DTW) last fall.

A complete revamp of the south end of the terminal, the project (named Core 10) has taken the traditional food court setting – wherein each vendor follows their individual design standards – and re-imagined it as a cohesive collection of geometric “volumes.”

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Located in the center of the Washington, D.C.-based, rotunda-like Ronald Reagan Washington National Airport’s (DCA) Terminal A, a new eatery called Page offers shared amenities where travelers can charge devices, thanks to outlets at each seat. Patrons can also surf the web, monitor real-time flight notifications and order food from the 75-plus iPads integrated into each seat of the restaurant. A well-balanced retail and concessions mix can create a sense of place that brands an airport in the minds of travellers. If all of those components start working together, then travel retail design has a critical role to play in helping airports drive loyalty and demand.

Luxury brands create an atmosphere of opulence, appealing to all of the senses in their retail spaces and sending a message of chicness and exclusivity. For example, the elevator in Louis Vuitton’s Paris store is entirely black and has no signals, lights or sound. The atmosphere stimulates a feeling of losing the senses, so when the doors open they are primed to fully appreciate the luxurious products and surroundings. Chanel’s Hong Kong boutique is designed to replicate the atmosphere of Coco Chanel’s Paris apartment and includes a 32-meter strand of pearls hanging down through three floors, alongside crystal chandeliers and black-and-white lacquer panelling.

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Most searched fashion queries on google ever

Following are most search fashion queries in 2018, ever green doubts and also very crucial information for fashion students and enthusiast.

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  1. How to start a Fashion blog

Or How to become a Fashion blogger

Technically, above both are different things. How to start a general blog will have similar process. However a blog focused on Fashion is Fashion blog. You can start a fashion blog by following below steps. Try to mix fashion influencer skills to be more successful in less time. 

Step 1. Start free blog on WordPress and Google blogger. Work on both and see which you like more.

Step 2. Now do Fashion keyword research. First you can write in which you are expert. Second you can do research and then write about what people are searching. Use google trend to know what people are searching. 

Step 3. Write your Fashion blogs with above keywords in both your expertise blogs as well as trending blogs. 

Step 4. Take feedback from friends, family members and social media about your writing skills. When you make good fan following, you can buy domain name. 

MIFT blogging students generally follow above steps. Next stage is more data oriented. To become successful fashion blogger one must expert in at least one from social media marketing, google search console, google analytics analysis, photography, modelling, writing, makeup, stitching etc. Either fashion skill or SEO skill, one is must to be successful fashion blogger, which is a part of course of MIFT students.

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  1. What is Fashion merchandising

In dropshipping, global quick supply chain, anticipatory shipping and connected world, Fashion merchandising has become too Technology oriented area that engineers, psychologists, operation managers and other fields experts work in Fashion merchandising. Fashion Merchandising work changes depending upon area manufacturing, retail, e-commerce, operation etc. Most common work is Fashion Forecasting, Raw Material Buying Proposal, Buying, Manufacturing in some cases, Inventory Management, Service Feedback to Designers, Profitability Study etc. Sometimes Fashion merchandising managers has to coordinate between these different divisions rather doing only one core job. 

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Most of above are just name of fashion designers which become brand name latter.

3. How much do Fashion Designers Make

It simply depends upon work profile, organization, influencing skills, fan base etc. In top organizations merchandising managers get above industry average. E-commerce merchandising managers get even more. Old skills such as illustration, stitching, embroidery etc. are not in much demand due to Fast Fashion. Fast Fashion is more in affordable mass production based Designs. However if a fresh fashion designer mix art and science skill then he/she will have ample job scope. Such as Digital Marketing plus stitching, Makeup plus Data Analysis, Photography plus Forecasting Trend Analysis, Product Design plus Costing etc.  

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Industrial Revolution, Fast Machine, Fast Global Supply Chain, eCommerce Real Time Ordering make fast fashion 90% more faster  compared to 10 year back.

4. What is Fast Fashion

For daily, office, college, home people don’t prefer highly skilled, hand made, embroidered dresses. After Mass Production the manufacturing cycle time reduced by 50%, by quick supply chain further transportation time reduced by 50%, after e-commerce, customer ordering become instantaneous. All this make Fashion so affordable, quick and reliable that masses started buying what they just like and manufacturing company started to promote it for more Profitability. But these the successful companies who don’t focus on fast fashion and hardly invest in forecasting trend analysis. Uniqlo and Zara is opposite but both are global giants. Uniqlo is classic and Zara is fast fashion. Zara changes collection / range in every 2/3 month but Uniqlo make best quality classic design for long period. 

5. How to be fashionable with no money

The reason people like buying new, fashionable things is because they make them feel good about themselves. Unlike popular belief, sewing is no rocket science, you can learn it easily too. Focus on mix and match of accessories. Next time rather buying clothing, make a collection of accessories such as Caps, Necklace, Bangles, Earrings, Scarves, Head gears, Glasses, Hand Bands etc. Learn some fashion hacks and use them on old dresses to redesign and reuse them. Fashion fade away, style is eternal. Focus on style, your attitude, health, shape, walking style, and communication style. Just think a male fashion model in any jeans, will he look bad? or a female model you love, will she look bad in flower head wrap, printed scarves, trendy earrings but with normal dress? No. Just mix style with accessories consequently without investing money on dresses you will look much fashionable than any luxury shopper.

 

About Author:

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production.

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If you don’t know you know nothing about fashion enthusiasts in 2019

These are 10 most common burning global queries & doubts any fashion enthusiast, student or designer must know in 2019. We will explain each one by one. 

  1. How to become a fashion designer / How to be a fashion designer in 2019

  2. How to start a fashion blog / How to become a fashion blogger

  3. How to be fashionable in affordable cost 

  4. How to draw fashion sketches

  5. What to wear to a fashion show

  6. What is fashion merchandising

  7. How to become a fashion stylist

  8. How much money do fashion designers make

  9. Different types of job in fashion industry / what skills are required to be successful fashion designer in 2019

  10. Admission process for Top 10 fashion design schools in world in 2019

 

Expert Answers

  1. How to become a fashion designer / How to be a fashion designer

In 2018 there are so many fields within fashion designing and it is not restricted to illustration and stitching. MIFT students are graduated in ”Engineering, Arts, Commerce, Maths, Social Science, Psychology, Management and other subjects” and have better career in fashion industry than those who have done old fashioned fashion designing 4 year or 3 year degree.  MIFT 1 year fashion course students are working in fashion forecasting, ecommerce, data analysis, neuro-marketing, cognitive marketing, online boutique starting – SEO – service, Fashion Show management, movie stylist, ecommerce modelling, wardrobe makeup styling, fashion journalism, affiliate blogging, magazine editor, Photography, content marketing, ecommerce SEO etc. all these are focused on fashion field only. (Click for details)

  1. How to start a fashion blog / How to become a fashion blogger

If you have any skill from these two, you can just start fashion blogging but give some time to get readers feedback and increase followers. First – Fashion Skill: Pattern Cutting, Makeup, Hair styling, Stitching, textile science, merchandising, illustration, styling, fashion consulting, modelling etc. OR Second Blogging skills : creative writing, video editing, SEO, data analysis, photography, content writing, info-graphics, social media marketing, reader psychology, content trend analysis, viral headline analysis etc. It you are a software engineer & have expertise in fashion then Fashion Search Engine Optimization Blog will give you good earning.    

  1. How to be fashionable

As fast fashion is changing every month so without buying new dress daily just focus on accessories, mix and match, color combination etc. Make a small collection of different pattern of glasses, cap, scarf, shoes, bangle, earrings, purse, belt etc. Math and Match these different pattern, color and style of accessories with your daily wear common affordable dresses.  

  1. How to draw fashion sketches

Practice different types of lines initially. Only focus on lines. Initially don’t use colour. Practice the body’s center of gravity line. Sketch a large circle on top with a smaller circle below it for face and body. Using this measurement, draw nine small dashes equal distance apart, these marks are where the shoulders, bust, waist, high hip, and crotch are located, respectively. The shoulders on the woman fashion figure are 1 1/2 heads wide; the waist is a head’s width, while the hips should be about 1 1/4 heads wide. Practice with pencil only without colours.  

  1. What to wear to a fashion show

Leave the big gowns to the models in the runway, and go for something that communicates your personal style, and doesn’t make you look like you’re trying too hard. Start with your favorite pair of jeans – a skinny style for a fresh modern look or an always-appropriate boot-cut pair. A shift dress features an uncomplicated design, usually ends at or above the knees, and has a loose fit at the waist to give it a relaxed feel. Do break the ice and introduce yourself to attendees seated around you.

  1. What is fashion merchandising?

E commerce merchandising is hot field, the basic responsibility involve forecasting, trend analysis, data analysis, consumer psychology, neuromarketing, cognitive and hyper personal marketing etc. If you are working in retail then managing sales, marketing, manufacturing and logistics will be primary work, coordinating between these verticals and bridging gap between customer to designer through sales personal, marketing efforts, product availability, transportation time, manufacturing time, financial planning etc.(click for details)  

  1. How to become a fashion stylist

There are more than 20 different types of profile for fashion stylists. Which one you want? Just focus on one. Movie styling, hairstyling, ecommerce styling, product styling etc. of course there are some similarities however there primary money making model is different than other. Amazon has millions of products and thousands of model wear them, someone is doing styling and someone photography. Similarly so many fashion magazine, online portals and video blogs where video of how to do styling, makeup, hairdo etc. are recorded, you can do that. Movies wardrobe styling is managing thousands of costumes cost (finance) and project movie theme such as pirates of Caribbean, Game of Thrones, Avengers, and Titanic etc.(Click for details)

  1. How much do fashion designers make?

Armani, Prada, Ralph Lauren, Louis Vuitton, Chanel, Dolce Gabbana, Garavani these are name of fashion designers, so “How much do fashion designers make” is wrong question. These fashion designers created global industry and provide jobs to thousands of people on earth from west to east.  Do you know that mostly in global top 20 fashion brands are name of person or started by fashion designers? World richest man – “owner of Zara” was stitching shirts in tiny boutique for roughly 10 years. There is no upper or lower limit and the money earn depend upon profile. How many social media follower the independent designers have? OR in which global brand the design work at what position?  If the designer is freelancer then fame is very important. In industry, if designer designed products are selling in huge number then salary is no limit.  

  1. Different types of job in fashion industry

If you have required amalgamation art (BA), science (BSc) and commerce (BCom) skills, you can apply for highly paying following jobs in fashion industry.(click for details)

  1. Admission process for Top 10 fashion design school in world in 2019

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

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How to Become an E-Commerce Manager?

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E-Commerce teams work closely with marketing to devise promotions and operations teams to ensure smooth delivery of its products to the customer. Social media can also be included in this area. The role combines elements of marketing, sales and technology. It suits someone who pays attention to detail and enjoys combining creativity with analysis to maximize profit for the business.

Who Employs E-Commerce Managers?

As an e-commerce manager, you could potentially be employed by many different types of organizations, including:

  • Online retailers
  • Other types of websites (information websites, magazines, etc.) with an e-commerce element
  • ‘Brick and mortar’ retailers with both offline and online storefronts

Responsibilities

  • Determining what web platform and content management system to use
  • Sourcing and negotiating with suppliers
  • Keep an eye on metrics such as traffic levels and conversion rates
  • Reducing supply chain and logistical costs
  • Implementing online security
  • Supervising the work employees
  • Coordinating sales and marketing efforts
  • Developing affiliate marketing programs
  • Maintaining company’s initial strategic plan
  • Providing executive management with suggestions for improvement
  • Oversee web maintenance and troubleshooting

Skills Required

E commerce management can have different following dimensions. We MIFT offer all the following skill related education in our 1 year comprehensive course for all following subjects with practical ( except 7).

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  1. Model Management, Makeup, Hair styling, Product Photography, Photo Editing – When we search wedding dress on Amazon, we find lots of photos of models wearing wedding dresses with makeup, hairstyle and attractive location. Somebody is working on this somewhere. If one can study combined skill course of model management, makeup, styling, photography and photo editing.
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  2. Pricing, Quality, Content, Specification, Return Policy, Creative writing etc. Someone has to work on all written content for each and every product. We MIFT offer this course of 1 year.laptop-screenshot.jpg
  3. Merchandising, Operation, Logistics and supply chain is very important. Who is supplier, where it has to reach in how many days, this is mathematics part.maxresdefault.jpg
  4. Vendor Selection, Quality Review, Customer Feedback, Blocking Supplier etc. Any company can sell on Amazon, someone has to check that product legality, quality, customer complaint and in case of bad product and complaint block these suppliers.
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  5. User Interface, User Experience, Data Analysis, IT & CS engineer role in managing virtual store. Coding for Visual merchandising, payment gateway, package tracking sms, mobile app development etc are part of IT / CS engineer.
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  6. Branding, Advertising, Consumer Psychology, Neuro marketing, Hyper personal marketing, physical / online survey, trend analysis, mathematical forecasting, event sponsoring, local brand ambassador selection, social media TV radio print advertisement design etc. are part of marketing team.
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  7. Innovation, Patent, Merger, Strategy, Risk, Failure, Global Tax / Politics / Rules, Research and development etc usually done by specific individual done regular education in these fields such as Corporate Law, MBA in Risk Management and MS in Psychology. 

     

    About Author

    MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

 

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Fashion Stylist : Career, Type, Job Description, Course

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Almost all global leaders have personal stylists.

Fashion stylists are those professionals who see the possibilities in clothing. Stylist work in textile and apparel manufacturing industry, eCommerce, retailers, Media, TV, Movies, along with merchandiser, Ad agencies, event companies, politicians and celebrities, malls and stores, beauty salons, makeup artists, photographers, news agencies, magazines, bloggers and vlogging channels.

 

Fashion Stylists are responsible for making people appear attractive and fashionable and hence, possess all the knowledge and tactics on how to accentuate the positive attributes of people. They can bring life to any photographer’s or visionary’s vision by mix and matching the outfits and accessories altogether. By consulting with make-up artists, hair stylists, directors, and photographers, fashion stylists create best of the fashion products in the industry.

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A movie has many actors, all needs styling? Who do this.

Fashion stylists coordinate outfits from an array of clothing and accessories. They may dress mannequins for retail store displays or photo shoots and assist store customers with choosing clothing and accessories to complement their body type and lifestyle.

The work environment is often fast-paced with travel possibly required or even relocation to major cities for work opportunities. Stylists must keep up with frequently changing fashion trends and may need to put in extra hours to meet deadlines.

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Thousands of magazine and each have many pages and models. Who style them?

Aspiring fashion stylists can complete various fashion courses that provide them with basic knowledge on how to put outfits together and an understanding of fashion trends. College-level courses provide more formal training on fashion merchandising, fashion design and visual merchandising that allow you to earn a two-year or four-year degree. Possessing a degree will make you a more marketable professional, and you will have a better idea of how the fashion industry works. On-the-job training can be obtained through internships available at many fashion schools.

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Thousands of tv channel and each have many ads, programs. each ad and program have many people  or models. Who style them?

Stylists come in many forms and much to what little general public may know about us stylists have been integral to the industry for a very long time. In past as stylists MIFT students wear many hats and be involved in many facets of the creative progress in textile / apparel manufacturing industries. A stylist is a trusted advisory in all aspects of clients wardrobe, hair, beauty, lifestyle and anything else that will enable stylists to fulfill clients social, professional or commercial requirements.

Ad Agencies and eCommerce is biggest recruiter of freelancing stylists.

 

Each different fashion stylist job requires the various skills to detail and knowledge of trendy style. A fashion stylist must always make the model, celebrity and set look attractive rather than just fashionable. Fashion stylist jobs are highly competitive, but are certainly possible for those with both talent and determination. As fashion stylists are independent contractors, they must pay their own taxes. All fashion stylists must work hours that best suit their clients which is some time exhausting and arduous.  

 

 

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What is Fashion Marketing

The goal of fashion marketing and merchandising, for both manufacturers and retailers, is to sell merchandise at a profit. This requires careful planning and coordination.

Fashion Marketing is a field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to fashion marketing stimuli. Fashion marketers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

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Fashion marketing managers research consumers’ preferences, coordinate production and develop their product advertising for future seasons. These professionals also monitor retail traffic and social media advertising and establish prices for new clothing lines. Fashion marketing managers earn salaries that are above-average compared to other occupations.

learning_modelCognitive marketing is one of the best ways to connect with a customer on a personal level. It essentially uses what people are already thinking about in a positive way to give a brand a position that reflects the customer’s position. This helps the customer to see a similarity between themselves and the brand, helping to form a strong connection.

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Personalization is the incorporation of personal and transactional information like name, title, organization, purchase history etc. to your communication. Hyper-personalization goes one step further and utilizes behavioral and real-time data to create highly contextual communication that is relevant to the user.

Hyper-personalization or ‘personalized marketing at scale’, is where Big Data and online marketing intersect. This new marketing buzzword denotes more than a passing phase—it’s part of an irreversible evolution in marketing that targets individuals with content that is tailored to them. This is marketing done smarter, and it’s a technique you need to know about.

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Fashion Psychology is the integration and utilization of the science of psychology and the industry of fashion to create manageable therapeutic tools that ultimately assist in the development of desired results in both clients’ perceptions of self, their behaviors, and moods as well as targeted objectives within the business model.

Fashion marketing and management involve the core functions of selling products and managing supply. Those on the marketing and management end of the fashion industry are tasked with the unique challenge of merging their creative aptitude and business acumen in order to generate brand awareness, which in turn generates sales. Both fashion marketers and managers create and execute well-planned marketing strategies aimed at keeping their retailers relevant by positioning them as stylish and better than their competitors.

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Fashion management encompasses an understanding of marketing and the art of selling along with the skills of purchasing and inventory management. Students seeking a fashion management degree can expect to receive a good overall understanding of how the fashion industry works, from what to look for in a well-constructed garment to how to coordinate runway shows and what to look for when analyzing fashion trends.

Branding is personalizing a product to ensure a balance between different economic values. In the fashion industry branding has become the dominant competitive strategy for all successful companies. The aim of branding is to make a link between the character of an object and its branded image or form. Fashion advertising tends to be idealess. Labels are selling an image, not the clothing. Image advertising can still be conceptual, but most fashion ads and campaigns are created by fashion photographers. And most fashion photographers don’t have a clue what an ad “concept” is. To them, a concept is different weird poses, or different weird models, or different weird props, or different weird settings. These are “executions,” not ideas.

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Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.

Fashion marketing salary averages vary depending on things such as experience, company size, location, and duties. It can be difficult to pinpoint marketers in the fashion industry in particular, since marketing positions and marketing salary data points aren’t typically fashion-specific.

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How to start a fashion blog or how to become a fashion blogger

Jobs in Fashion

Are you expert or understand any field within different aspects of fashion industry ? From cotton crop to movies and from eCommerce  to land-filling, fashion industry is so diverse that there is no commonality and limitation for fashion bloggers.

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Are you IT, computer or software engineer and understand how search engine works? Google search console is must if anyone want to start blogging.

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If you have any one skill from above two, you can just start fashion blogging but give some time to get readers feedback and increase followers. First – Fashion Skill: Pattern Cutting, Makeup, Hair styling, Stitching, textile science, merchandising, illustration, styling, fashion consulting, modelling etc. OR Second Blogging skills : creative writing, video editing, SEO, data analysis, photography, content writing, info-graphics, social media marketing, reader psychology, content trend analysis, viral headline analysis etc. It you are a software engineer & have expertise in fashion then Fashion Search Engine Optimization Blog will give you good earning.   

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Technically, above both are different things. How to start a general blog will have similar process. However a blog focused on Fashion is Fashion blog. You can start a fashion blog by following below steps. Try to mix fashion influencer skills to be more successful in less time.

Step 1. Start free blog on WordPress and Google blogger. Work on both and see which you like more.

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Step 2. Now do Fashion keyword research. First you can write in which you are expert. Second you can do research and then write about what people are searching. Use google trend to know what people are searching.

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Step 3. Write your Fashion blogs with above keywords in both your expertise blogs as well as trending blogs. You can add personal styling, images or videos if you are interested in modeling or direct connection with reader. Direct connection always boost reliability if you have rich content and also leads to fashion influencer world.  

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Step 4. Take feedback from friends, family members and social media about your writing skills. When you make good fan following, you can buy domain name. Social media feedback can increase your reach and understanding about readers. You must share as much as possible in early days to make fan following and improvement in your blogging style. 

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MIFT blogging students generally follow above steps. Next stage is more data oriented. To become successful fashion blogger one must expert in at least one from social media marketing, google search console, google analytics analysis, photography, modelling, writing, makeup, stitching etc. Either fashion skill or SEO skill, one is must to be successful fashion blogger, which is a part of course of MIFT students.

“How much do fashion bloggers make” should not be the primary question at least in early days. There are many methods to earn money by blogging. Google Adsense is only option as other pay very less for ads. Affiliate marketing, direct selling, social selling, paid writing and promotion are few methods with one can use to earn but only after having rich and healthy followers, this Health depends upon country, exchange rate, cost per click, key word monitory value, matching of ad with your blog content etc.  

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How to start business for Fashion Niche market?  Be the best of unique uniqueness

  

 

Shoes – Denim – Only female denim shoes – go further “denim thigh high female boot”

Reply following question

  • What does not exist in your marketplace? Do global benchmark.
  • What consumer doesn’t know but actually need? Search latent demand.
  • How can you serve them better? Do your SWOT, PESTEL, 7P & Business-FMEA.
  • How do you mingle them? Do personal offline & online survey. Do data analysis & forecasting.

A niche market is simply a very specific narrow segment of a much larger market.  It should be composed of a tight, clear range of products sold to a tightly focused on target group. For example, if your market is activewear, your niche could be clothes made especially for hot yoga.

Outline your product basics

  • What gender will you cater to? Men or Women?
  • Location/Geography
  • For what occasions: leisure, work, travel or sports wear?
  • What price segment will you like to play in – Ready-made, Bride, Diffusion, or Mass Market

Identify the key players within your niche by doing a market survey

Develop a competitor’s board/map based on consumer’s need, and then identify free zones

If all segments have been taken over by competition, go for narrower niche in which you are best.

What is the unique uniqueness of your product?

Ask yourself specific questions about the unique value of your product’s uniqueness to narrow in on what makes this product uniqueness different from the other’s uniqueness.

What are your target customer financial, social, traditional, educational, social and behavioral traits?

Before deciding your product, first know your market. In 90 % failure case this is the root cause with wrong timing. Product is good, price is good, place is good, promotion is good etc., but people cannot need it due to some unknown reason; “Cannot” because of mental boundary, faith, belief, financial trade-off etc.   

Do SWOT, PESTEL & 7P analysis of your competitor?

Preform a market analysis of your potential competition. SWOT Strength Weakness Opportunity Threat, PESTEL Political Economical Social Technological Environmental Legal, 7 P is People Process Place Price Promotion Product and Physical Evidence (Visual merchandising or UX User experience or UR User interface). For your competitor you must do this analysis to know the gap so that you can fill that gap.  

According to marketing expert Philip Kotler, a niche market is a group with a more narrow (that market segment) definition. Usually it’s a small market whose needs are not being well served. Now narrow and further narrow down your product uniqueness and try to create uniqueness option within that narrow zone. For example shoes – female shoes – only denim female shoes. Now create designer options in denim shoes for females. Be the best of that unique uniqueness.  

 

Lace Eyelet Thigh High Denim Shoes for Females between 10 to 30 year age in low price range

  

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production.