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Role and responsibilities of different types of product designers

Our product design students are working in different industries such as furniture, gaming, film, toy, automotive, fashion, interior etc. Our design students are master in front loading concept i.e. preponing of all possible failures such as mechanical, digital, physical, market or any other failure which can damage brand equity, reduce profitability or harm consumer.  Proto is planned after Excellent FMEA ( failure mode effect analysis), SWOT, PESTEL, 7P, PDCA, 5 Why, 5W1H, Physical Survey & data analysis so that the iterations of prototype model development can be minimize.

The process of prototyping—from creating simple wireframes to testing fully functional mock-ups—is one of the most potent and powerful set of skills any designer can master. It’s also fraught with peril in workplaces where the process is skipped in lieu of just “designing a prototype” as a simple deliverable to give to the next department to build. No matter how diligent your business is with prototyping, the actual process can often make or break your final product.

In the course of their work, product designers must consider:

  • who will buy the product and how they will use it
  • how to make the product easy and safe to use
  • how to make the product visually attractive to the target audience
  • what materials to use
  • how to make the product reliable
  • how to make the product cost-effective and environmentally friendly to produce.
person holding game pads
Video Game Designer 

Video Game

Video game designer probably sounds like a dream job to any video game enthusiast, and if you can make it in the business, it comes with a pretty lucrative career path. As a video game designer, you will be responsible for the creation and implementation of creative designs alongside engineers, programmers, and artists. Having a degree in computer graphics, programming, art, or another related field will help you gain the experience you need to become a video game designer.

yellow mercedes benz beside trees
Automotive Designer (Beauty, Interior, Looks etc)


A concept car is typically a unique “one-off” effort to explore different ideas to generate conversations and discussions that help to shape the future development of cars. They are often incomplete, impractical, and rarely evolve into an actual production vehicle. There is little concern for manufacturability, fabrication costs, reliability, safety, performance or legal status for driving on public roads.

A prototype car is typically an “in progress” design for a car that is intended to ultimately go into production. There may be some experimental aspects on the prototype to evaluate whether the new technology is ready to be released into production. The parts that go into prototype cars are mainly existing mainstream parts (or a variation) — with a good understanding of their manufacturability, performance, supply, and cost. The prototype basically allows the manufacturer to confirm that they have a design that is ready to go into production, or to identify what details still need changes.

woman smiling using vr goggles
UX Designer

User Expiriance

User experience designers are tasked with developing functional designs that are appealing to the front end user. As a user experience designer, you will work closely with developers and other designers in the process to make sure the overall vision is ultimately realized. You will work closely with clients and other departments to figure out the overall design within the requirements. Part of your role will include working closely with departments such as sales, marketing, and product to better understand what users and clients want.

art blur cartoon cartoon character
Animation for TV, Movies, Real Estate, Fashion, Ads etc 


Animators are responsible for bringing us some of our favorite forms of entertainment, but the job isn’t all fun and games. As an animator you will have a demanding schedule, so you’ll want to make sure you are truly passionate about animation before dedicating time and energy into getting a job in the field.

bathroom interior
Ceramics, Pottery, Refractory etc 


Ceramics designers create designs for a range of pottery objects that are then made by shaping and firing clay. These objects can include:

  • ceramic sculpture
  • domestic and commercial tableware and kitchenware
  • garden ceramics
  • giftware
  • jewellery
  • wall and floor tiles.

Ceramics designers working for large companies interpret a product brief and turn it into a commercially successful design for mass production.

blue screen of death in silver black laptop
User Interface Designer 

User Interface

 Unlike a user experience designer, a user interface designer needs experience in programming and software development for desktop, mobile, and the web. The main responsibilities of a user interface designer are to develop and create a usable and attractive user interface. You will also be responsible for testing out the design for usability as well as researching trends to ensure you create a finished product that both the end user and your client will want to use.

tray on coffee table
Furniture Designer


Furniture design careers usually involve creating traditional furniture designs for mass production. Some interior designers or design firms will also confer with furniture designers in order to develop custom pieces of furniture to enhance the function and aesthetic qualities of an interior space. Furniture designers might also prefer to work in a freelance capacity. These designers usually have more creative freedom when designing furniture. Many of these types of furniture designers will work closely with clients in order to create custom one of a kind pieces of furniture for personal or commercial use.

red and white dressed porcelain doll
Toy Designer 


There are many skills that are indispensable in the field of toy design. However, there aren’t many programs that award Toy Design degrees. Because there isn’t an academically pre-determined path for entrance into the field, budding toy designers often need to look at the career path and plan their coursework according to the most highly sought after skills from employers. Many toy designers start with a degree in the arts, such as a design degree, or in areas such as consumer engineering. The necessary skills include design creation, often computer assisted or CAD, and engineering skills to complete production of a prototype. So, a toy designer will often be well versed in both the creative thought process and the technical aspects associated with materials and construction.

Responsibilities can vary, but are likely to involve:

  • meeting clients or colleagues to discuss the design brief
  • working closely with engineers, model makers, sales and marketing staff and other skilled people
  • understanding technology, production methods and materials (such as textiles, metals and plastics)
  • working within budgets
  • working to deadlines
  • researching similar products and developing ideas
  • making sketches of ideas by hand or computer, and developing the most effective ideas into detailed drawings using specialist computer software
  • ordering samples or working models of designs
  • producing reports and presenting their ideas to colleagues and clients at various stages of the design process
  • modifying their ideas according to the feedback they receive at these sessions
  • overseeing the testing of the chosen design
  • making presentations to potential clients in order to win new contracts.

Designers technical role and responsibilities:

  • Consult with clients to determine requirements for designs
  • Research who will use a particular product, and the various ways it might be used
  • Sketch out ideas or create renderings, which are images on paper or on a computer that provide a better visual of design ideas
  • Use computer software to develop virtual models of different designs
  • Create physical prototypes of their designs
  • Examine materials and production costs to determine manufacturing requirements
  • Work with other specialists such as mechanical engineers or manufacturers to evaluate whether their design concepts will fill a need at a reasonable cost
  • Evaluate product safety, appearance, and function to determine if a design is practical
  • Present designs and demonstrate prototypes to clients for approval

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