World biggest economy (PPP) in 2018
You will be surprised by the amount of technology going into the fashion industry in cities which were never a fashion capital in history. This trend will continue and you will hear a lot about Fashion Technology due to shift in power, geopolitics and PPP (purchasing power). Future of fashion has Holographic Fashion Shows and (VR) Virtual Reality based entities, fabric, hair and other innovative material and all this happening in first time cities. GDP comparisons using PPP are arguably more useful than those using nominal GDP (see List of countries by GDP (nominal)) when assessing a nation’s domestic market because PPP takes into account the relative cost of local goods, services and inflation rates of the country, rather than using international market exchange rates which may distort the real differences in per capita income. The economic benefits of being a fashion capital are not lost on the respective municipal and national governments. Which is, in turn, partly why other countries have woken up to the fact that being a fashion capital might be a financially and culturally beneficial idea.
Last but not least—Tokyo. This city of nearly 38 million has one of the quirkiest fashion scenes in the world and no other city on our list has been able to duplicate it. Moving up a notch from number 11 in 2014 to number 10 in 2015, Tokyo and its top academic institutions had a hand in shaping famous fashion designers such as Hanae Mori (Tokyo Women’s Christian University) and Issey Miyake (Tama Art University). Bunka Fashion College—one of the most prestigious fashion schools in the world, has produced famous designers such as Kenzo Takada, Junya Watanabe, Yohji Yamamoto, Hiroko Koshino, and Tsumori Chisato. Tokyo Mode Gakuen College of Fashion & Design is also one of the city’s top fashion schools.
Shanghai with Tokyo and Hong Kong and is now world’s top fashionable city. If you love luxury, you’ll fit right in as the average Shanghai shopper spends more annually than even New Yorkers. Shanghai is world’s new fashion capital. Thanks to China’s open-market spirit, international brands are flocking here to engage with the influx of luxury shoppers, while many independent local designers are attracting young trendsetters with their unique styles.
One of the largest fashion centers in Europe, Madrid is part of the world-wide Mercedes-Benz fashion week circuit. Placed between the New York and Milan fashion shows, Madrid has kept its place in the fashion world as a mix between simple and old world elegance.
Germany is not far behind when it comes to the international fashion scene and that can be seen in the city of Berlin which keeps moving up and down but always remains on the list of most important cities in global fashion. Many of the biggestfashion designers of the world come from Germany and nearly all of them are based in BerlinKarl Lagerfeld, Hugo Boss, and the founders of Escada, Margaretha and Wolfgang Ley.
There are numerous fashion schools in Germany many of which are located in Berlin itself. Examples of those include Universitat der Kunste Berlin, KHB School of Art and Design, ESMOD Berlin, Lette Verein School of Design, etc. Berlin Fashion Week, a fairly young gig, is an increasingly popular event that is the most suitable platform for up and coming fashion designers to achieve some international acclaim.
The fashion capital of India – Mumbai is always bustling with fashion. Millions of fiber and textile shops, inimitable luxury houses, and unique states’ distinct market provide completely different umpteen opportunities to the shopaholics to go ballistic with their shopping diversity. One prime reason for Mumbai’s success as a shopping hub is because it plays home to the well-renowned Bollywood which to a great extent influences the fashion trends and decisions for the city.
Each year, the Global Language Monitor generates a list of the ten most influential fashion cities. This is done by measuring the frequency with which the cities are discussed on various online mediums – blogs, websites, newspapers and journals for example. Essentially, it records the hype surrounding certain places and can identify what is trending. Over the years, Barcelona has cemented its presence in the Language Monitor’s rankings – peaking at third place in 2012. With a liberal-minded culture pushed forward by its influential youth, Barcelona continues to make an impact on the fashion industry, with its colorful and quirky Spanish apparel.
Singapore, effectively a city-state, is not only one of the top fashion cities on earth, but also a major hub of commerce, finance, transportation, multiculturalism and education. It’s an incredibly small country, but packs a bigger punch than most larger ones. It has a diverse populace of approximately 5 million people which is made up of Malays, Indians, and Eurasians Asians of different origins.
An emerging Global fashion capital, Seoul’s cultural and artistic significance in Asia suggests the South Korean capital’s fashion scene is set to thrive internationally. With the success of labels like D.Gnak and Wooyoungmi, whose masterful twists on Western styles have been showcased through the increasing international popularity of Seoul’s Fashion Week, means the city is poised to carve itself out as a hidden fashion hub gem.
Rio de Jeneiro / Sau Paulo
Sao Paolo and Rio de Janeiro are quickly establishing themselves as the true cities worth following. Skeptics wonder how such a transformation could have taken place, fashion experts suggest the key to this incredible rise of high fashion lies in the quick growth of the nation’s middle class and, in turn, the associated recreational spending. It is the country of the world championships, as well as the Olympics which were hosted in Rio de Janeiro during the summer of 2016. Whilst Rio has become the scene of sports, São Paulo is turning into the city of fashion and art.
The Amsterdam Metropolitan Area is a true fashion hub that’s home to more than 100 fashion houses. Amsterdam’s denim industry is thriving: the city has the highest concentration of denim brands in the world. There are hundreds of non-Dutch fashion companies that are currently based in the Amsterdam Metropolitan Area, with 25 of these companies basing their headquarters in the area. One of the key movements in Amsterdam’s fashion industry is Amsterdam Fashion Week, a biannual event that showcases the latest and greatest of Dutch and Flemish fashion. The event began in 2004 and has since developed into a recognised part of the global fashion scene.