Do you think Fashion Designer stitch? Or Fashion Designer make illustration using colors or computer? In 2018 every field is completely changed by Innovation Management and Internet Technology, Fashion Designer’s work also changed around innovation and internet. Innovation in research methods has become primary work of Fashion Designers. Research about textile, design, comfort, usability, quality, manufacturing, retail, e commerce has become old topics. To be successful Fashion Designer, one must study to optimize the innovation process to disrupt the disruption caused by big global giants who are changing, challenging and shifting Fashion Designers into non – art but engineering skill workers. Data analysis, neuro maketing, anticipatory shipping, global supply chain, operation research, ad brainwashing etc has killed the market of natural designs born out of designers brain.
Are you ahead your time? IR (Industrial Revolution) has always changed the fashion. IR1 Stem Engine, It was shift from hand made to machine made textile; IR2 mass production, designer clothing become cheap and available to all; IR3 Computer, Use of CAD, CAM, CNC in designing and manufacturing of textile, pattern and Internet ecommerce, online selling. There was a seismic moment in the late 1960s, when youth quaked and rebelled, and a dynamic young couturier named Yves Saint Laurent came up with a novel idea—ready-to-wear—that democratized fashion, broke down old class hierarchies, and made designer clothing accessible to all. Automotive mass production system from Ford and Toyota was mixed with creative fashion industry first time for lean manufacturing, line balancing, six sigma quality and just in time. Then fashion was influenced and mixed with mechanical engineering, In 1980 fashion was mixed with computer technologies such as CAD, CAM, Advance designing software and manufacturing technology. BY 2010 internet taken over the fashion world and connected consumer demands were not limited to local fashion. As a result fashion designers has to observe and design as per global fashion trend even for local market. By 2020 AI, AR, Smart Textile, IOT, Intelegent Clothing, Carbon Fiber etc. become common as per current trend projection and the work of fashion designer will involve much more technology than just creativity.
Due to Facebook, Google, Amazon, people only saw what they searched in past, this leads to boost mass production and kill innovation in Designers’ mind, art and illustration. People buy what they watch on Android or iOS phone. Dream dress, illustration, sketch, colors has become less in trends. The biggest challenge Fashion Designers face and solve both comes from Technology. If Technology is changing Fashion Designers work, the amalgamation of completely different field Technology is helping Fashion Designers to be successful.
In short, any Fashion Designer must practice and master any other unrelated field’s “Technology”. Fashion Designer can study about innovation in video blogging, Fashion influencer, social media selling, search engine optimization, data analysis, cognitive neuromarketing, storytelling, advertising, psychology survey, Forecasting & trend analysis and other process management. Only Stitching and sketching is not Fashion Designer’s work.
- AI (Artificial Intelligence) is the most pioneering technology helping brands and retailers with predictive forecasting, capacity planning and merchandising while improving product availability and faster, more accurate deliveries.
- AR (Augmented Reality) is helping online shoppers with buying the right look and size by a smart blended reality mirror overlaying clothes on to users. A genius tool that further helps online retailers to reduce the number of returned items.
Similarly other technologies are changing fashion world and our education institutes play major role in this, While the creative part of the fashion designing is highly vital, the management skills that are changing as also necessary. Fashion Institutes not only help the future students to build skills but also enable them to have open prospect for the future technology change.