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90s Fashion : Come Back, 90s Fashion Icon, Trends, Style, How to get the 90s style!

It can be fun, but the 90s have introduced all sorts of ugly clothes and accessories in mainstream fashion. Think about overalls, fanny packs, backwards baseball caps, neon colours, slap bracelets, solid colour tees under blazers, super baggy pants. But there’s a big potential of cool and playful looks you can still rock today, and in fact many of the 90s men’s fashion staples have either stayed or are experiencing a revival. So tie a hoodie around your waist, flip your cap backwards and keep reading.

Want to know who are these celebrities who changed the way we looked at fashion in the 90s? Here’s a roundup…

Womens Fashion Icons 

Kate Moss, Victoria Beckham, Jennifer Aniston, Naomi Campbell, Britney Spears, Elizabeth Hurley, Drew Barrymore, Jennifer Lopez

Mens Fashion Icons 

Dr Dre, Pierce Brosnan, Johnny Depp, Michael Jordan, Andre Agassi, Will Smith, Brad Pitt, Leonardo DiCaprio

Some fashion trends are so relatable and nostalgic that you can pick it up from where you left. Yes, so the 90s fashion trends are slowly making a comeback. If you have not heard yet, it is the next big thing. But again, they have all got a makeover to match the current fashion scene. Anyway, brace yourself for a fashionable trip down the memory lane.

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Flared Jeans

Long before skinny jeans were everyone’s go-to denim style, flared and wide-leg designs reigned supreme. Thanks to a preference for oversized and loose silhouettes, these pants were highly favoured during the ’90s. Their casual aesthetic made them perfect for daywear, but these must-have pants were also on show at night with crop tops. To rock flared jeans today, consider selecting a cropped style to give this look a modern update.

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90s Hip Hop

Bold colours and bucket hats, 90s hip hip fashion was the shit. Think Will Smith in Fresh Prince of Bel-Air. Oversized was “the thing”, oversized dungarees, jackets, t-shirts, hoodies…everything was BIG and BULKY. And we can’t forget the matching trackies faze…so glad that’s a thing of the past. Oh and if you want to be reallllllly hip hop fo shiz, just rock a reverse bandana, Tupac-style and sag yo pants for real.

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Bucket Hats

While this trend might have started with Liam Gallagher and the Manchester music scene, the likes of All Saints and Naomi Campbell were seen promoting this look too. Most recently, Justin Bieber tried to bring it back again. Opinions are split.

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Buffalo Shoes

The Spice Girls really started something with Buffalo. Pretty soon we were all bouncing around on sky-high sponge platform trainers thinking we looked the shizz.

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Flannel

Flannel may have made a comeback thanks to the whole Americana thing, but in the ’90s, flannel shirts were never buttoned unless you were the Bounty mascot.

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Windbreaker

Windbreakers were all the rage in the 90s! They are windproof, multicolored jackets that people wore with all sorts of outfits. Wear a T-shirt underneath the windbreaker, and choose to either leave it open or zip it up.

Bandanas

Bandanas were such a versatile accessory to have in your ’90s wardrobe, because you could wear them in your hair! Around your neck! As a shirt! The possibilities really were endless.

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CHAINMAIL

The fabric became popular after Gianni Versace created a more wearable version, and the idea has returned yet again with chainmail tops popping up all over the high street.

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Fashion Style: types and categories, affordable style tips and styles list for those who hate fashion!

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Whether you’re a total art-lover, a big believer in self-expression, or simply a gal who wants to dress outside the box more often, shouldn’t your wardrobe match your individuality, creative spirit and prominence? Dressing styles can seem intimidating, but it doesn’t have to be. You take help of your stylist friends or professional stylists who have handles responsibilities as fashion stylist as explained below:

Very Basic Responsibilities for Fashion Stylists

  • Picking clothing and accessories for editorial features and advertisements, concerts, music videos, films and TV shows
  • Working with designers, tailors, models, photographers, hair and makeup artists, retailers, members of the media, publicists, celebrities and public figures
  • Creating an image for celebrities
  • Researching fabrics, clothing construction and fashion accessories

Some Very Easy Affordable Styles for you with zero investment 

Just like your style, the accessories you pair your outfit with say a lot about you. From your shoes to your wallet, everything represents your style. Lest see some low cost styles which will make you standout from crowd:

Athleisure

Anyone who likes to wear athletic wear for casual and daily wear primarily has adopted the trend. With some development various trends and styles, Athleisure wear includes yoga pants, jogger pants, shorts, sweatpants, gym stringers, gym tanks, sports bras, sweat-wicking gym tees, hoodies, sneakers, shoes, and so on.

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Bohemian

Bohemian dressing expressed the hippie free-spirited lifestyle back in the day, and then returned after a couple of decades. There’s so much you can do with India’s kurtis. Your best bet is Indian handloom kurtis in old style prints like ikat, pochampally, baltic, etc., that give you the perfect Bohemian look. Just add a chunky statement necklace, a big finger ring, a silver nose pin or a septum ring, and see the difference it makes to your outfit. Indian embroidered work bags or huge wallets and leather bags with distressed edges in crimson, nude or brown add up to your look. Knee length Indian sandals go with boho dresses, skirts, and shorts, while the ankle length ones go with kurtis, ankle length jeans, and long skirts.

Artsy

Artsy is a style for a creative thinker. The clothes an arty girl wears shows her artistic themes. Arty style avoids the conventional and chooses something unique. People with arty style also prefer handcrafted items and actually create their own clothing and even accessories at times.

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Preppy

The word “preppy” originates from the classic style that prep schools on the East Coast are known for. While these schools traditionally have had strict dress codes and uniforms, over the years, students have made their own individual style out of the pieces they were told to wear.

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Grunge

If you wanna be grunge, express your rebelliousness through clothes and grungy accessories. By drawing inspiration from the 1990s, the neo-grunge trend revived after 2016 and hardly remains the same Seattle band inspirited movement, switching over to a fresh new interpretation that’s still slouchy and pared back but way more luxurious. This time, a mix of glam touches, dark florals, subtle rips and relaxed silhouettes are keen on painting grunge anew.

Punk

Black jeans, bullet belts and silver stud belts, leather jackets/denim vests, leather studs and any simple T shirt, shoes – converse, or military-style for boys. For girls: black skinny jeans, leopard print or patterned skirts, bullet and stud belts, band tees, leather anything, mesh and ripped mesh, and feel free to thrown in a bit of pink.

Fashion style tips for people who love to maintain wardrobe

  • Buy Lots of different accessories from different style such as Bohemia, Punk, Artsy etc. 
  • Give Up the Graphic Tees for a More Mature Look
  • Rock Jeans That Actually Make You Look Good
  • Class Up Your Footwear
  • Decorate Your Wrists
  • Use tribal jewelry from different continent and culture, of-course online you get cheap offers   
  • Layer Your Clothes for More Interesting Outfits
  • Wear a Jackets, Coats, Shrugs That Elevates Your Class

Styling Tips for People who hate shopping and fashion

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Be Simple 

Simplicity is key when you’re building a stylish wardrobe. Going too overboard with colour, detail and pattern can throw off your whole look, and we can’t have that. If you’re struggling to find an outfit for the day, it’s important to know what looks good on you and stick with it. For a timeless look that will forever be in style, wear the classic plain white tee and jeans look. Plus it makes it seem like you haven’t put too much thought into what you’re wearing.

Maintain Your Class

Trend-led pieces are the downfall for many. They have the ability to take a classic look and turn it into a very unstylish and sometimes unflattering outfit. It’s best to stick to the classics when dressing as this will see you through a lot more seasons rather than trend-led pieces.

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Keep your body in attractive shape

If your body & health is in bad condition, no style can make you look good. Exercise, Gym, Swimming, Sports are some very basic to look good. Now, this goes without saying, but being well groomed is a massive boost to your style. As well as this, it can give you a huge confidence boost. Your hair is your main port of call as it will probably be the first thing that people see when they look at you, so you have to give off the right impression.

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Fashion Model: Type, Male Models, Career, Secret of Modeling World, Model Sketches, Duties & Responsibilities, Salary

 

Fashion modeling is of three kinds : Live modeling for ramp fashion shows, offline and online media modeling and modeling for real life situations and events. They are not only restricted to modelling yet get good employment opportunities in Movies, TV channels, serials, reality shows, game shows, and other TV programmes. Lucrative jobs are available at ad and fashion industry. The different lucrative modelling fields are: runaway, catalogue, showroom, fit, promotional, television, videos, print advertisement and editorial modelling.

MALE MODELLING IS BECOMING MORE POPULAR AND DIVERSE AS WE MOVE THROUGH THE FASHION SEASONS. AS THE INDUSTRY CONTINUES TO GROW, WE ARE BECOMING FAMILIARISED WITH FAMOUS MALE FACES AND GIVING THEM THE RECOGNITION THAT THEY DESERVE. HERE IS OUR PICK FOR THE TOP MALE MODELS:

  • DAVID GANDY
  • MATTHEW NOSZKA
  • ROB EVANS
  • KIT BUTLER
  • SUNG JIN PARK

 

Steps to Becoming a Successful Model

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  • Higher education always helps, and good IQ, values, communication skill, attitude and mind-set is must to be successful. Color, Shape, Size comes latter.
  • If you don’t look like a runway model, that’s fine! Know the odds of what you face in terms of the area you live, what your look has to offer, and how hard each specific outlet for modeling is, such as commercial or runway.
  • People want to see you in the raw to see if you could transformed into a variety of looks. Remember, you’re pretty just as you are, so let those agencies see you for you! Most importantly, no Glamour Shot photos!
  • The modeling world can be laced with drugs, alcohol, sex-trades, rape, greed and more if you get in with the wrong crowd, which is easy to do when you’re looking for a quick route to fame and fortune.
  • A good agency should understand your personal needs as a model, lift you up, and never take money from you. They should also never ask you to put yourself in a dangerous or compromising situation.

Some Ugly Secrets of Modeling World

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  • Models Earn Extra Cash As High-End Escorts
  • There Is A Lot Of Bullying
  • The Drugs Are Free
  • They Are Constantly Under Pressure To Abuse Drugs
  • Cotton Ball Diet diet is a fashion industry secret as models have the sensation of feeling full without gaining any weight
  • Photographers Reportedly Subject Models To Sexual Abuse
  • Some Agencies Expect You To Model Topless At Just 16-Years-Old

The drugstore staples expand in the stomach, making you feel full. Eating them is just one of many over-the-top tactics models employ to keep thin.

Competition in the fashion world is brutal, and models must go to extreme lengths to get cast in shows. Once they get a spot on the runway, they often have to endure harsh conditions and little to no pay.

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Fashion Designer & Model’s collaboration for Poses and Postures  

In the fashion world, new designs are presented in the form of hand-drawn sketches before they’re actually cut and sewn. First designers draw a croquis, the model-shaped figure that serves as the base of the sketch. The point is not to draw a realistic-looking figure, but a blank canvas of sorts on which to display illustrations of dresses, skirts, blouses, accessories and the rest of your creations. Adding color and details like ruffles, seams and buttons helps to bring your ideas to life. The model for designer’s design, called a croquis, should be drawn in a pose that will show off the items best. Designers can show the model walking, sitting, bending, or in any other position. As a beginner, designers may want to start with the most common pose, which is a runway sketch that shows a model standing or striding on a runway. This is easiest to draw and it will allow designers to illustrate all of designs in full view.

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Entry Level Model Responsibilities

Duties and Tasks for: “Model”

1) Manager (As subject or hold) makeup to face and hairstyle to enhance appearance, considering such factors as color, camera techniques, and facial features.

2) Display products, clothing and merchandise in real life, commercials, advertisements, and/or fashion shows.

3) Dress in sample or completed garments, and select accessories.

4) Follow strict routines of diet, sleep, and exercise to maintain appearance.

5) Gather information from agents concerning the pay, dates, times, provisions, and lengths of jobs.

6) Promote products and services in television commercials, on film, or in videos

 

Salary

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E-commerce and advertising agencies are biggest employer of fashion models. High fashion usually pertains to top-selling, exquisite lines of clothing produced by top designers and fashion companies. Models then show the styles off at fashion shows and in television advertisements, magazine ads and on large billboards. While most high fashion models usually work in prime locations such as New York or Los Angeles, the Internet has made it possible for them to work from photography studios and scenic venues across the country. They earn incomes averaging above $60,000 annually.   

 

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Plus Size Fashions: Why it’s so popular? Tips, Tricks, Hacks…

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Having a plus size body is a gift for most women,  as those who are slim or size zero copy to these curvy models. Plus is a gift as some are blessed with creative juices on how to pull off the right clothes while others have more difficulty wearing the best clothes that accentuate their curves. And then there are some left who are just resigned to wearing basics, because of a lack of options.

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Very High Waist Jeans

High-waist jeans should be on your hit list because they tuck in most of the flab and do a great job of making you look slender, tall, and slim. The ones that are black, stretchable, and stop near your ankle are what you need. Fetch those straight-cut high-rise jeans!

 

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Have a shapewear

This is must. Every woman needs a little bit of cinching, smoothing, and support sometimes. Generally, smoothing in the tummy and hips can make us look more refined and polished in our clothes. The number one piece that women should have is a body briefer. it’s a blessing in disguise. It tames fat around the midriff, hip, and thigh regions effectively. And it also acts as a catalyst to make you look slimmer. Invest in it, and you will be thankful.

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Slit

Slit is the hottest trend these days. Every women loves to own it. For a curvy body slit is a best way to flaunt the lower bottom area. It hides your heavy thighs, make your legs look longer and adds spark to your personality by giving that edge in your look.

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Minimizer Bra

Minimizers can reduce your breasts anywhere from a quarter of an inch to well over an inch, depending on what you desire most in a silhouette. Minimizer bras help clothes fit better while you still remain comfortable. They help button up blouses not gap open, and help reduce the size of your cleavage when wearing turtlenecks. Minimizer bras are a must for large busted women who want to wear button-down blouses without popping out. A minimizer is also great with turtlenecks, which can make your chest look larger. A good minimizer bra is a versatile wardrobe staple.

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Go for loose

Go for loose halter tops over tight tanks to avoid underarm chafing. When it’s especially hot and humid out and you’re running around outside, underarm chafing from tight tank tops can be a literal pain. A breezy halter allows your underarms to breathe and still looks totally flirty.

Wrap Up Your Button Down

Here is a quick tip to rework the classic white button down. With the shirt on and unopened, wrap one end of the shirt tail to the opposite side of your waist, pin it and vice versa for the other end of the garment. Tuck into a skirt of jeans for a different look to an old favorite. The motion of the wrap top will accentuate your waist and put the focus on the smallest part of your frame.

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Opt to Wrap Around Gowns

Get the hourglass shape with wrap around dresses. They will enhance your body, hide the flaws perfectly and make you look prettier. You can even pick wrap around blouses with 3/4 sleeves that will show the best in you.

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Plump for small prints

Big and huge prints on clothes, for example, big polka dots on your top can ruin the look. It will make you appear bulkier so opt for small prints on outfits. You can safely pick horizontal stripes and subtle prints.

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Invest in proper undergarments

Choose the right bra and panty considering your size. They should not be too loose or too tight, but properly fitting. Undergarments can make and break the look so steer clear of badly fitting ones. your underwear should preferably be stretchable and high rise to camouflage the flab. Either way, good undergarments are helpful in more ways than one and are always a great investment.

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Go For Tight Fit with Jackets / Coats / Shrugs

Don’t buy clothing that doesn’t fit you. Even if you’re on a diet are/or bargaining with yourself to lose weight, or think you can squeeze into the garment and just not breathe for a few hours, don’t buy it (unless you can figure out how to use a seam ripper or DIY it, then go ahead).

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What is fashion house

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Chanel was founded by Gabrielle Chanel, better known as Coco. She was only 12 when her mother died, and to make matters worse, her father then abandoned the family. Coco and her siblings were sent to an orphanage, which is where she learned how to sew. It might not come as a surprise to you that Hermès is the oldest fashion house that is still in business. Guccio Gucci opened a very small saddlery shop in 1906 and started selling practical leather bags to his horsemen customers sometime in the ’20s. Prada, founded by Mario Prada, dates back to Milan, Italy, 1913. Mario sold steamer trunks and imported handbags. Gianni Versace grew up helping his mother, a dressmaker, embroider dresses and do tailoring. He studied architecture and moved to Milan when he was 26 to work in fashion. After working for a couple of designers, he was ready to start his own line and opened his first store in Milan in 1978. In 1856, Thomas Burberry opened a very small store in Hampshire, England, focusing on practical outdoor wear. Almost all fashion houses started with small store or business but with creativity, innovation and good business model grow to become fashion house.

“Fashion House : A business that designs, makes, and sells fashionable clothes that are typically associated with an important designer, or a company that designs news styles of expensive clothes. It is important to note that the expression “fashion house” is associated with a designer or team of designers who create exclusive and often trend-setting garments.”

A fashion label is usually run by an individual and has one designer and a small team of people working for it, on the contrary, a brand is a larger company with several participating in the design and development process and has larger scale marketing and manufacturing.

OLDEST FASHION HOUSES THAT ARE STILL IN OPERATION

1837 – Hermès

1854 – Louis Vuitton

1889 – Lanvin

1909 – Chanel

1913 – Prada

1932 – Nina Ricci

1946 – Dior

1952 – Givenchy

1960 – Valentino

1961 – Yves Saint Laurent

The top fashion houses often have their own distinctive look. It’s what sets them apart and makes them iconic. However, unless you speak fluent fashion, sometimes decoding the top fashion houses might be a bit confusing. Haute couture clothing has been made by hand from start to finish and requires extreme skills to achieve.  These include high street brands that mass produce clothes catering to a larger target audience, are affordable (larger price bracket) and aren’t very occasion specific. These clothes are ready-to-wear and keep changing season to season. Now many fashion houses have started to serve Haute couture and high street customers and due to this the basic definition of fashion house is not rationally applicable. These houses have personalized designers’ team but also manufacturing firm, mass advertising, high street stores, branding and brand ambassador, online eCommerce website etc.   

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80s Fashion Trends

Fashion in the 1980s was all about excess. Everything was big, bold, and utterly glamorous. Turns out ’80s fashion trends, like puffy sleeves, ruffles, and shoulder pads, are more fashionable that you thought. These styles from the decade are making a modern comeback—both on and off the runway. The ’80s was a decade of bold style, colors, and silhouettes (permed hair included), with trends spanning ripped tights and leather to polished oversized blazers, and style icons ranging from Joan Jett to Brooke Shields.

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Hairstyle

Bowties were very popular with puffy, layered and curls. Madonna knew how to give big hair! The 80’s were all about lots of volume and big hair. For some reason, a big style in the 80’s was to always look like you were on the way to the gym, mainly because of these headbands.

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Intense Eyeshadow

Like the style of the ’80s, the eyeshadow of the time was also fierce. This is true not only for the colour of the eyeshadow but also for its application. Often women would wear their eyeshadow right up to their brows.

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Shoulder Pads

Extreme shoulder pads were worn by women on popular shows like Dynasty—which, by the way, is being rebooted. Sew shoulder pads into blazers and jackets. The bigger, the better.

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Neon Colors

Today, you and I would think 10 times before we put on an outfit like this. But, back in the day, nothing was considered ‘incorrect’ when it came to fashion. Sure, there were rules, but people embraced change and eccentricity much more easily than we do today. So, if you are going to an 80s fancy dress or a show, this is a great option too.

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Bolo Ties

Speaking of accessories, don’t be afraid to try out a bolo tie. They can actually look super cute on men or women. Just keep the rest of your outfit simple and classic to balance the look.

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Velour

This plushy fabric essentially combined the luxurious feel of velvet with the stretchy properties of materials like spandex. It was everywhere, but especially on tracksuits and sweatshirts. High-end designers like Dior would put out cozy v-neck sweaters made of velour, while athletic brands like Fila made track suits that caught on with young troublemakers and trendsetters alike.

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80s Hip-Hop Fashion

Hip-hop music and culture were extremely prevalent in the ‘80s. As such, hip-hop fashion was also trending, especially in urban areas. Inspired by stars, such as the iconic Salt-N-Pepa trio and Queen Latifah, hip-hop fashion for women was similar to that for men. Baggy silhouettes and athletic details characterised the look along with bold and bright colours and bold patterns. When it came to accessories, sneakers and snapback caps reigned supreme.

Accessories

Charm Necklaces, Bolo Ties, Lace Gloves, Fold Over Super High-Top Converse, Scrunchies, Jelly Bracelets, Jellies, Glasses with Fancy Temples, Streamer Barrettes, Banana Clips very very common in 80s.

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What is the fashion capital of the world in 2020

World biggest economy (PPP) in 2018

You will be surprised by the amount of technology going into the fashion industry in cities which were never a fashion capital in history. This trend will continue and you will hear a lot about Fashion Technology due to shift in power, geopolitics and PPP (purchasing power). Future of fashion has Holographic Fashion Shows and (VR) Virtual Reality based entities, fabric, hair and other innovative material and all this happening in first time cities. GDP comparisons using PPP are arguably more useful than those using nominal GDP (see List of countries by GDP (nominal)) when assessing a nation’s domestic market because PPP takes into account the relative cost of local goods, services and inflation rates of the country, rather than using international market exchange rates which may distort the real differences in per capita income. The economic benefits of being a fashion capital are not lost on the respective municipal and national governments. Which is, in turn, partly why other countries have woken up to the fact that being a fashion capital might be a financially and culturally beneficial idea.

Tokyo

Last but not least—Tokyo. This city of nearly 38 million has one of the quirkiest fashion scenes in the world and no other city on our list has been able to duplicate it. Moving up a notch from number 11 in 2014 to number 10 in 2015, Tokyo and its top academic institutions had a hand in shaping famous fashion designers such as Hanae Mori (Tokyo Women’s Christian University) and Issey Miyake (Tama Art University). Bunka Fashion College—one of the most prestigious fashion schools in the world, has produced famous designers such as Kenzo Takada, Junya Watanabe, Yohji Yamamoto, Hiroko Koshino, and Tsumori Chisato. Tokyo Mode Gakuen College of Fashion & Design is also one of the city’s top fashion schools.

Shanghai

Shanghai with Tokyo and Hong Kong and is now world’s top fashionable city. If you love luxury, you’ll fit right in as the average Shanghai shopper spends more annually than even New Yorkers. Shanghai is world’s new fashion capital. Thanks to China’s open-market spirit, international brands are flocking here to engage with the influx of luxury shoppers, while many independent local designers are attracting young trendsetters with their unique styles.

Madrid

One of the largest fashion centers in Europe, Madrid is part of the world-wide Mercedes-Benz fashion week circuit. Placed between the New York and Milan fashion shows, Madrid has kept its place in the fashion world as a mix between simple and old world elegance.

Berlin

Germany is not far behind when it comes to the international fashion scene and that can be seen in the city of Berlin which keeps moving up and down but always remains on the list of most important cities in global fashion. Many of the biggestfashion designers of the world come from Germany and nearly all of them are based in BerlinKarl Lagerfeld, Hugo Boss, and the founders of Escada, Margaretha and Wolfgang Ley.

There are numerous fashion schools in Germany many of which are located in Berlin itself. Examples of those include Universitat der Kunste Berlin, KHB School of Art and Design, ESMOD Berlin, Lette Verein School of Design, etc. Berlin Fashion Week, a fairly young gig, is an increasingly popular event that is the most suitable platform for up and coming fashion designers to achieve some international acclaim.

Mumbai

The fashion capital of India – Mumbai is always bustling with fashion. Millions of fiber and textile shops, inimitable luxury houses, and unique states’ distinct market provide completely different umpteen opportunities to the shopaholics to go ballistic with their shopping diversity. One prime reason for Mumbai’s success as a shopping hub is because it plays home to the well-renowned Bollywood which to a great extent influences the fashion trends and decisions for the city.

Barcelona

Each year, the Global Language Monitor generates a list of the ten most influential fashion cities. This is done by measuring the frequency with which the cities are discussed on various online mediums – blogs, websites, newspapers and journals for example. Essentially, it records the hype surrounding certain places and can identify what is trending. Over the years, Barcelona has cemented its presence in the Language Monitor’s rankings – peaking at third place in 2012. With a liberal-minded culture pushed forward by its influential youth, Barcelona continues to make an impact on the fashion industry, with its colorful and quirky Spanish apparel.

Singapore

Singapore, effectively a city-state, is not only one of the top fashion cities on earth, but also a major hub of commerce, finance, transportation, multiculturalism and education. It’s an incredibly small country, but packs a bigger punch than most larger ones. It has a diverse populace of approximately 5 million people which is made up of Malays, Indians, and Eurasians Asians of different origins.

Seoul

An emerging Global fashion capital, Seoul’s cultural and artistic significance in Asia suggests the South Korean capital’s fashion scene is set to thrive internationally. With the success of labels like D.Gnak and Wooyoungmi, whose masterful twists on Western styles have been showcased through the increasing international popularity of Seoul’s Fashion Week, means the city is poised to carve itself out as a hidden fashion hub gem.

Rio de Jeneiro / Sau Paulo

 Sao Paolo and Rio de Janeiro are quickly establishing themselves as the true cities worth following. Skeptics wonder how such a transformation could have taken place, fashion experts suggest the key to this incredible rise of high fashion lies in the quick growth of the nation’s middle class and, in turn, the associated recreational spending.  It is the country of the world championships, as well as the Olympics which were hosted in Rio de Janeiro during the summer of 2016. Whilst Rio has become the scene of sports, São Paulo is turning into the city of fashion and art.

Amsterdam

The Amsterdam Metropolitan Area is a true fashion hub that’s home to more than 100 fashion houses. Amsterdam’s denim industry is thriving: the city has the highest concentration of denim brands in the world.  There are hundreds of non-Dutch fashion companies that are currently based in the Amsterdam Metropolitan Area, with 25 of these companies basing their headquarters in the area. One of the key movements in Amsterdam’s fashion industry is Amsterdam Fashion Week, a biannual event that showcases the latest and greatest of Dutch and Flemish fashion. The event began in 2004 and has since developed into a recognised part of the global fashion scene.

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Steampunk: Style, Art, Era, Images, Clothing, Costume, Festival, Wedding. Why steampunk is so popular?

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Steampunk Festival, UK

What if the internal combustion engine had never been invented and all future technological advancement was powered by the mighty force of steam?

Steampunk is a subgenre of science fiction or science fantasy that incorporates technology and aesthetic designs inspired by 19th-century industrial steam-powered machinery. Steampunk fashion is partly inspired by late 19th century and early 20th century fashion victorian fashion. But it also has an extremely unique retro futuristic twist to the style.

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Combining rich colors and textures, steampunk outfits are all about impressing and entertaining the viewer. Because steampunk outfits are truly an expression of the wearer, this is a fashion trend that has no limits. Mechanical pocketwatches, leather arm braces, and telescopes are all commonly seen in a well-rounded steampunk costume. Other frequently used accessory is the Utility Belt, after all everyone could use a few extra pockets.

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Steampunk Mechanical System, Gears and Artistic Dress

Since you are portraying a character from a science fiction/fantasy story you need something that show the viewer that aspect. A weapon of some sort is good. Whether it’s an airship pilot blocking the wind, a mad scientist defending against toxic spills, or a desert explorer marching through the sand, many Steampunk character occupations require eye protection, and goggles are an essential accessory and easy to wear.

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Steampunk Art – Vintage Computer

Steampunk is a genre with a penchant for brass, or copper. Belts with fancy buckles and studs can really make an outfit. For the mechanically inclined, a pair of protective boots is always a welcome addition, preferably with laces and noticeable hardware. Why steam-punk so so popular: –

  • Your individuality is Steampunk’s strength.
  • It’s the perfect mash-up genre for a culture obsessed with mixing and remixing, fanfic, memes, and ‘shipping.
  • It’s both global and local.
  • It’s class conscious.
  • It’s eco-conscious.
  • It’s a much-needed countercultural aesthetic for design.
  • It’s all about getting back to the basics.

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We have compiled top essentials that you need to get that steampunk look. Feel free to add to your own spin on it.

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Steampunk Corset

Corsets:  Whether the corset is full, underbust, faux leather, brocade, or velvet it adds an instant Victorian touch to any outfit.

Gears: Add gears, sprockets, screws, nuts, bolts, and other techno features to any accessory or clothing piece, and instantly elevate your Steampunk attire.

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Gears

Pocket watches: Pocket watches were once a staple of fashion for all men. With their Victorian, old-world style and influence, the pocket watch has become a standard for men who share the Steampunk fashion style.

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Steampunk Skirt

Spectacles and Monocles: These round framed glasses, with their antique and classic design emmulate the ones worn in the Victorian era.

Leather Belts: In Steampunk fashion, belts are for men and women.  They also act as waist synchers.

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Steampunk Boots, Belt with Purse

Spinal Heels: Nothing quite sends the same message as a stylish pair of spinal heels. What’s a spinal heel?

Bustle skirts: Bustle skirts are a staple of women’s steampunk fashion. Bustle skirts are designed short in the front and long in the back with ruffles and layers of fabric.

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Steampunk Mask and Goggles

Steampunk fashion is only going to continue to grow as this awesome movement gains fans. If you like the aesthetic and style of Steampunk fashion then we wholeheartedly recommend you try adding some unique flair to your wardrobe! You don’t even need to go all out like the examples above to get started. Simply adding a cool piece of Steampunk gear to your attire can make you stand out in an awesome way!

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Steampunk Hat and Stick
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What is Fashion Marketing

The goal of fashion marketing and merchandising, for both manufacturers and retailers, is to sell merchandise at a profit. This requires careful planning and coordination.

Fashion Marketing is a field of marketing which uses medical technologies such as functional Magnetic Resonance Imaging (fMRI) to study the brain’s responses to fashion marketing stimuli. Fashion marketers use the fMRI to measure changes in activity in parts of the brain and to learn why consumers make the decisions they do, and what part of the brain is telling them to do it.

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Fashion marketing managers research consumers’ preferences, coordinate production and develop their product advertising for future seasons. These professionals also monitor retail traffic and social media advertising and establish prices for new clothing lines. Fashion marketing managers earn salaries that are above-average compared to other occupations.

learning_modelCognitive marketing is one of the best ways to connect with a customer on a personal level. It essentially uses what people are already thinking about in a positive way to give a brand a position that reflects the customer’s position. This helps the customer to see a similarity between themselves and the brand, helping to form a strong connection.

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Personalization is the incorporation of personal and transactional information like name, title, organization, purchase history etc. to your communication. Hyper-personalization goes one step further and utilizes behavioral and real-time data to create highly contextual communication that is relevant to the user.

Hyper-personalization or ‘personalized marketing at scale’, is where Big Data and online marketing intersect. This new marketing buzzword denotes more than a passing phase—it’s part of an irreversible evolution in marketing that targets individuals with content that is tailored to them. This is marketing done smarter, and it’s a technique you need to know about.

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Fashion Psychology is the integration and utilization of the science of psychology and the industry of fashion to create manageable therapeutic tools that ultimately assist in the development of desired results in both clients’ perceptions of self, their behaviors, and moods as well as targeted objectives within the business model.

Fashion marketing and management involve the core functions of selling products and managing supply. Those on the marketing and management end of the fashion industry are tasked with the unique challenge of merging their creative aptitude and business acumen in order to generate brand awareness, which in turn generates sales. Both fashion marketers and managers create and execute well-planned marketing strategies aimed at keeping their retailers relevant by positioning them as stylish and better than their competitors.

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Fashion management encompasses an understanding of marketing and the art of selling along with the skills of purchasing and inventory management. Students seeking a fashion management degree can expect to receive a good overall understanding of how the fashion industry works, from what to look for in a well-constructed garment to how to coordinate runway shows and what to look for when analyzing fashion trends.

Branding is personalizing a product to ensure a balance between different economic values. In the fashion industry branding has become the dominant competitive strategy for all successful companies. The aim of branding is to make a link between the character of an object and its branded image or form. Fashion advertising tends to be idealess. Labels are selling an image, not the clothing. Image advertising can still be conceptual, but most fashion ads and campaigns are created by fashion photographers. And most fashion photographers don’t have a clue what an ad “concept” is. To them, a concept is different weird poses, or different weird models, or different weird props, or different weird settings. These are “executions,” not ideas.

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Ecommerce marketing is the process of driving sales by raising awareness about an online store’s brand and product offerings. Digital marketing for ecommerce applies traditional marketing principles to a multichannel, data-driven environment.

Fashion marketing salary averages vary depending on things such as experience, company size, location, and duties. It can be difficult to pinpoint marketers in the fashion industry in particular, since marketing positions and marketing salary data points aren’t typically fashion-specific.

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What is my fashion style

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Some of us have a particular type while some of us are flexible. On the flip side, some of us undermine ourselves and continue to wear the same baggy shirts and leggings without exploring our options. The different styles in fashion have always gone through innumerable changes. With the increase in the amount of innovations, the change in trend and fashion styles have also been rapid. So keeping that in mind, here is the list of a few fashion styles that we accepted with all our hearts:

Tips To Find Your Personal Style:

  • Know Your Body Type
  • Scan Your Wardrobe
  • Gather Your Looks
  • Think About Your Style Icon
  • What Inspires You?
  • What Are Your Favourite Colours And Combinations?
  • What Accessories Do You Prefer?
  • Do You Have Any Ideologies?
  • Look Into Your Shoe Closet
  • Your Favourite Brands
  • Have At Least One Signature Garment

When you walk into a room, the first thing people see is what you have on and most people say that what you dress like determines your personality. Let’s see some most common personal fashion style:

Natural / Relaxed

Feeling comfortable in your clothes is most important to you and your easygoing nature tends towards more casual outfits.

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Classic / Traditional

You are drawn to refined clothing and understated accessories, preferring to invest in quality fabrics and timeless styles rather than jumping on trends.

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Artistic / Creative

You’re way of dressing is innovative and individualistic and you aren’t overly influenced by current trends or traditional rules.

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Dramatic / Edgy

Wearing the latest fashion takes precedence over comfort and you are willing to give most new trends a go.

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Romantic / Feminine

You have a soft appearance and generally prefer flowing silhouettes and muted colours.

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Modern / Chic

You put time and effort into the way you look and you love accessories, sometimes spending more on bags and shoes than anything else in your wardrobe.

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Tips to make personal fashion style if you are unable to find out current one:

SEEK INSPIRATION

Jot down the names of your favorite style icons and do a bit of research via Pinterest, Google, or Instagram to gather inspiration from their looks.

CLEAN UP & CLEAN OUT

Take a good, long look at your closet and the pieces you already own. Toss what you haven’t worn in the last year so you can start fresh.

SHOP SMARTER

If you only buy to fill the holes in your wardrobe, you’ll build a great selection much faster.

TAKE YOUR LIFESTYLE & GOALS INTO CONSIDERATION

The perfect wardrobe should not only represent your vision and creativity, but also be tailored to your lifestyle.

STOCK UP ON ACCESSORIES

Accessories are, without a doubt, the easiest way to pull any look together regardless of the vibe you want to achieve.

 

Developing your own style is much more important. Once you figure out what image you want to portray, you can start adding trends that will work with that image.