HENNES & MAURITS
Known for its significant online presence, H&M is the second largest global clothing retailer. The company was founded in 1947 by ERLING PERSSON. H&M’s secret to success can be attributed to their ‘FAST FASHION’. It currently operates in 62 countries with over 4500 stores.
5 AMAZING FACTS ABOUT H&M YOU SHOULD KNOW.
1 .Every time a new store opens the new employees celebrate by performing a choreographed dance in front of the press and customers.
2. H&M takes only about two weeks to design and introduce a new product to the stores.
3. The majority of people on Board of Directors are woman. 7 out of 11 members of the board are female.
4. In 2012 H&M was reported to have stolen an artist’s work without compensating the artist.
5. The men’s wear originated from a “hunting and fishing” store. Owner Persson bought a “hunting apparel and fishing” store, named Mauritz Widforss.
MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production.