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Career as Fashion Trend Analyst

 

Fashion trend analysis is study of influence of external, internal and virtual factors on consumers’ or customers’ psychology towards continuously changing product design, demand or management. Artificial intelligence can predict fashion trends accurately based on the analysis of millions of images shared every day on social media.

Primary analysis parameters 

  • Colour
  • Themes
  • Shapes
  • Design
  • Key Events or Social Movements
  • Social Customs of Target Market

Additional analysis parameters

  • Social media influencers and their impact
  • Brainwashing Techniques
  • Ad roi
  • Latent demand analysis
  • Any change in PESTEL, SWOT & 7 P

The research to determine the potential factors likely to affect upcoming trends; and attempt to control these potential factors likely to affect upcoming trends. They should be familiar with shopping psychology and the future economic environment. They are required to be familiar with all aspects of psychological impact of media, including propaganda creation & running. They are also required to travel throughout the world to meet fashion influencers, create buzz, benchmark technology and related research.

Aggregator Steps for Fashion Trend Analysis 

  1. Compare and try to find out difference is trend projected by various fashion trend analysis agencies, magazines and websites. On the basis of your past data analysis, you can give mathematical weightage to these agencies, magazines and websites. If you are doing every month study, in 12 month you can know which company is doing accurate trend analysis.
  2. Check impact of fashion shows, do people buy what they see on fashion ramp. In 90% cases mass people don’t buy fashion show items.
  3. Benchmark blogs, stylist’s pages and social media influencers’ trend projection and failures. Again 90% of the times they predict wrong fashion.
  4. Check top 10 biggest company of fashion field in that reason, state or country. Check there future upcoming designs and advertisements. Do benchmarking between these top 10 companies future designs. If 7 or above companies are projecting same design, colour, pattern, shape etc. count on it.
  5. Now mix all above 4 studies. Remove those fashion products whose designs, colour, shape, style and other are supported by all 4 above or at least minimum 2 from above supporting that.
  6. Make following matrix and give weightage based on your monthly study. After 12 months, you will be able to give correct weightage.

Below example for gown

Colour
Design
Fabric
Sense
Pattern
Print
Weightage
Magazine / Websites
White
A line
Silk
Reveling,
Tight,
Body-con,
Economical,
Loose fit,
Pear, Patriotic,
Traditional
Neck, Sleeve, Flare,
Collar,
Embroidery,
Dart, craft-work,
Floral
10
Fashion shows
Pink
A line
Satin
Floral
10
Blogs / Stylists/ Influencers
Purple
Ball
Chiffon
Plain
20
Companies
Red
Trumpet
Cotton
Check
20
PESTEL
White
A line
cotton
Economical
Simple
Plain
40

PESTEL factors are political, economic, social, technological, environmental and legal. Geopolitics, financial sanctions, crop production, festival, carnival, manufacturing technology, supply chain efficiency, temperature, rain, humidity, trade war, tax rate etc. are just few factors which a trend analyst should consider before making any final decision. For example in north India January temperature is 0 c, June 45 c and humidity in august is 90% plus 35 c and October is charming 20 c with 60 % humidity. Ideally in every 2 month people change their dresses in north and use last year items. Of course nobody should buy every month. But when agriculture season is complete and crops are ready, our religion has designed festivals and financial celebration method to give birth mysterious financial transaction. Holi, Dasara, Diwali are just few, these festivals gave birth to an unknown financial system.  At time of war, economic recession and political crisis, fashion trend change – search about “why lipstick demand goes up in economic recession”. It is most complicated part of trend analysis and requires experts from completely different field to analysis and project.

About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 

Related Search: Trend Forecasting Jobs, Trend Analyst Job Description, Trend Forecaster qualification, fashion trend forecasting companies, trend forecasting agencies, Fashion Forecasting Process, Fashion Forecasting techniques, Importance of fashion forecasting

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1 thought on “Career as Fashion Trend Analyst

  1. […] commerce merchandising is hot field, the basic responsibility involve forecasting, trend analysis, data analysis, consumer psychology, neuromarketing, cognitive and hyper…etc. If you are working in retail then managing sales, marketing, manufacturing and logistics will […]

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