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Top 10 countries who doubt there natural beauty & use artificial items to gain confidence


Shakira & Rihanna

The International Society of Aesthetic Plastic Procedure ISAPS report ranked most plastic surgery-getting countries as below –

  1. The United States
  2. Brazil
  3. Japan
  4. Italy
  5. Mexico


The U.S. had approximately 4 million total plastic surgery procedures in Year 2016, whereas Brazil moderately followed at 2.5 million. A lot of less confident people of above 5 countries were, are and will be getting all kinds of plastic surgery. Additionally According to the American Society of Plastic Surgeons, in the year 2014, there were 15.6 million cosmetic procedures done in the United States, which is an increase of 3 percent since 2013.

Cosmetics Sales in 2012, Per Capita Data & Currency Value can have major impact on calculation


Below are the 15 countries that exported the highest dollar value worth of beauty cosmetics and skincare products during 2016:

  1. France: US$7.3 billion (17.3% of total beauty/skin care exports)
  2. United States: $4.7 billion (11.3%)
  3. South Korea: $3.4 billion (8.2%)
  4. Germany: $3.2 billion (7.6%)
  5. Singapore: $2.8 billion (6.7%)
  6. Japan: $2 billion (4.7%)
  7. United Kingdom: $2 billion (4.7%)
  8. Italy: $1.9 billion (4.5%)
  9. China: $1.7 billion (4%)
  10. Hong Kong: $1.4 billion (3.4%)


Big Brands are from UK & EU mainly.

One more study was done by InStyle. The statistics appears aligned with the results of investigation that imply that almost half of American women feel unattractive when they aren’t wearing any makeup. In a British survey conducted in March approximately 91 percent of ladies participated said they would preferably cancel a first date than attending it without doing any makeup on, and 31 percent said they wouldn’t even go to the gym bare-faced. This InStyle study teaches us a lot about self confidence and natural beauty.


Prediction is more perilous for low budget buyers & low income group because positioning of natural beauty and propaganda of artificial beauty will not end early. As per Nicolos Micallef, Euromonitor International’s 2017 edition reveals a strong beauty and personal care industry in 2016, with a respectable 5% growth. For the second consecutive year, the premium segment outperformed its mass counterpart, with nearly 6% growth.


About Author

MIFT ( Mysore Institute of Fashion Technology) students, trainee and scholars study and research about fashion, makeup, forecasting, e commerce, disruptive technologies in fashion & cosmetics industry. The primary research objective is to create open industry modular ecosystem platform for fashion designers and makeup artists to work and earn in hyper personal and local market using IR 4 and 5 ( industrial revolution) technologies to disrupt connected digitalization of mass production. 


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